Other
Sales and marketing
Accenture Sales and marketing decreased by 6.7% to $1.75B in Q4 2025 compared to the prior quarter. Year-over-year, this metric grew by 4.3%, from $1.68B to $1.75B. Over 4 years (FY 2021 to FY 2025), Sales and marketing shows an upward trend with a 7.4% CAGR.
Analysis
StatementCash Flow Statement
SectionOther
CategoryEfficiency
SignalContext dependent
VolatilityModerate
First reportedQ1 2014
Last reportedQ2 2026Mar 19, 2026
How to read this metric
Higher spending may signal an aggressive growth strategy or market expansion, whereas lower spending could indicate cost-cutting or a mature market position.
Detailed definition
Costs associated with promoting, advertising, and selling the company's products or services. This includes salaries for...
Peer comparison
Standard operating expense; comparable to 'Selling, General, and Administrative' (SG&A) components at peer firms.
Metric ID:
other_selling_and_marketing_expenseHistorical Data
20 periods
| Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | Q2 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $1.41B | $1.51B | $1.45B | $1.41B | $1.66B | $1.58B | $1.55B | $1.56B | $1.74B | $1.73B | $1.71B | $1.63B | $1.75B | $1.76B | $1.81B | $1.68B | $1.76B | $1.79B | $1.87B | $1.75B |
| QoQ Change | — | +7.7% | -4.0% | -2.7% | +17.4% | -5.0% | -1.8% | +0.9% | +11.2% | -0.5% | -1.2% | -4.6% | +7.3% | +0.3% | +3.2% | -7.4% | +5.1% | +1.7% | +4.6% | -6.7% |
| YoY Change | — | — | — | — | +18.1% | +4.2% | +6.6% | +10.5% | +4.7% | +9.6% | +10.3% | +4.3% | +0.7% | +1.4% | +5.9% | +2.8% | +0.7% | +2.2% | +3.5% | +4.3% |
Range$1.41B – $1.87B
CAGR+4.7%
Avg YoY Growth+5.6%
Median YoY Growth+4.3%
Sales and marketing at Other Companies
Frequently Asked Questions
- What is Accenture's sales and marketing?
- Accenture (ACN) reported sales and marketing of $1.75B in Q4 2025.
- How has Accenture's sales and marketing changed year-over-year?
- Accenture's sales and marketing increased by 4.3% year-over-year, from $1.68B to $1.75B.
- What is the long-term trend for Accenture's sales and marketing?
- Over 4 years (2021 to 2025), Accenture's sales and marketing has grown at a 7.4% compound annual growth rate (CAGR), from $5.29B to $7.04B.
- What does sales and marketing mean?
- The total spending on marketing and sales activities.