Other
Marketing
American Express Marketing decreased by 8.2% to $1.48B in Q1 2026 compared to the prior quarter. Year-over-year, this metric declined by 0.4%, from $1.49B to $1.48B. Over 4 years (FY 2021 to FY 2025), Marketing shows an upward trend with a 4.3% CAGR.
Analysis
StatementIncome Statement
SectionOther
CategoryGrowth
SignalContext dependent
VolatilityModerate
First reportedQ1 2020
Last reportedQ1 2026Apr 23, 2026
How to read this metric
Higher spending typically signals an aggressive growth or retention strategy, while lower spending may indicate a focus on margin preservation.
Detailed definition
This metric measures the total investment in advertising, brand promotion, and customer acquisition campaigns. It is a k...
Peer comparison
Highly variable based on the competitive environment and the bank's specific growth objectives.
Metric ID:
other_marketing_expenseHistorical Data
20 periods
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $1.33B | $1.41B | $1.59B | $1.22B | $1.50B | $1.46B | $1.27B | $1.34B | $1.41B | $1.24B | $1.23B | $1.48B | $1.48B | $1.47B | $1.61B | $1.49B | $1.56B | $1.60B | $1.61B | $1.48B |
| QoQ Change | — | +6.2% | +12.3% | -22.8% | +22.7% | -2.9% | -12.6% | +5.3% | +5.0% | -12.2% | -0.6% | +20.2% | +0.3% | -0.7% | +9.8% | -7.9% | +4.6% | +2.8% | +0.8% | -8.2% |
| YoY Change | — | — | — | — | +12.9% | +3.3% | -19.6% | +9.6% | -6.3% | -15.2% | -3.6% | +10.1% | +5.1% | +18.9% | +31.4% | +0.7% | +5.1% | +8.8% | -0.1% | -0.4% |
Range$1.22B – $1.61B
CAGR+2.3%
Avg YoY Growth+3.8%
Median YoY Growth+4.2%
Business Segments
Marketing at Other Companies
Frequently Asked Questions
- What is American Express's marketing?
- American Express (AXP) reported marketing of $1.48B in Q1 2026.
- How has American Express's marketing changed year-over-year?
- American Express's marketing decreased by 0.4% year-over-year, from $1.49B to $1.48B.
- What is the long-term trend for American Express's marketing?
- Over 4 years (2021 to 2025), American Express's marketing has grown at a 4.3% compound annual growth rate (CAGR), from $5.29B to $6.25B.
- What does marketing mean?
- The total amount spent on advertising and customer acquisition efforts.