Discontinued — last reported Q3 '14
Non-Current Assets
Indefinite-Lived Intangible Assets
Analysis
StatementBalance Sheet Statement
SectionNon-Current Assets
CategoryMarket Position
SignalHigher is better
VolatilityStable
First reportedQ4 2009
Last reportedQ3 2014Oct 30, 2014
How to read this metric
An increase suggests successful brand acquisitions or strengthening of brand equity, while a decrease may indicate impairment charges or divestitures.
Detailed definition
These are non-physical assets, such as iconic brand names or trademarks, that are expected to generate cash flows for an...
Peer comparison
High for consumer staples companies with strong global brand portfolios like PepsiCo or Nestlé.
Metric ID:
indefinite_lived_intangible_assetsIndefinite-Lived Intangible Assets at Other Companies
Frequently Asked Questions
- What does indefinite-lived intangible assets mean?
- The value of brand names and trademarks that do not expire and are not subject to periodic amortization.