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Alaska Air Group ALK Loyalty Plan Revenue — Deferred Revenue
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Where this comes from
Reported directly by Alaska Air Group in its filing.
Tagged under the XBRL concept us-gaap:ContractWithCustomerLiabilityCurrent.
The source filing: Alaska Air Group’s 10-Q, filed May 7, 2026.
- Filed
- May 6, 2026, 8:00 PM EDT
- Fiscal quarter
- Q1 FY2026
- Calendar quarter
- Q1 2026
- Accession
- 0000766421-26-000021
| (in millions, except share amounts) | March 31, 2026 | December 31, 2025 |
|---|---|---|
| Accrued wages, vacation and payroll taxes | 657 | 881 |
| Air traffic liability | 2,378 | 1,689 |
| Other accrued liabilities | 1,121 | 1,055 |
| Deferred revenue | 1,781 | 1,722 |
| Current portion of long-term debt and finance leases | 498 | 721 |
| Current portion of operating lease liabilities | 212 | 197 |
| Total Current Liabilities | 7,056 | 6,589 |
| Long-term debt and finance leases, net of current portion | 4,822 | 4,834 |
ITEM 1. CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
FAQ
- What is Alaska Air Group's loyalty plan revenue — deferred revenue?
- Alaska Air Group (ALK) reported loyalty plan revenue — deferred revenue of $1.78B in Q1 2026.
- What does loyalty plan revenue — deferred revenue mean?
- This metric represents the portion of loyalty program revenue that has been billed or collected but not yet recognized as earned because the associated travel or partner services have not been provided. It serves as a liability on the balance sheet, reflecting the company's future obligation to fulfill travel rewards or benefits to program members. Monitoring this balance provides insight into the scale of the loyalty program's engagement and the potential future revenue that will be recognized upon redemption.
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