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Alaska Air Group ALK Loyalty program other — Revenue recognized
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Where this comes from
Reported directly by Alaska Air Group in its filing.
Tagged under the XBRL concept us-gaap:ContractWithCustomerLiabilityRevenueRecognized.
The source filing: Alaska Air Group’s 10-Q, filed May 7, 2026.
- Filed
- May 6, 2026, 8:00 PM EDT
- Fiscal quarter
- Q1 FY2026
- Calendar quarter
- Q1 2026
- Accession
- 0000766421-26-000021
| (in millions) | Three Months Ended March 31, 2026 | Three Months Ended March 31, 2025 |
|---|---|---|
| Total Deferred Revenue balance at January 1 | $3,433 | $3,256 |
| Loyalty points and companion certificate redemption - Passenger revenue | (311) | (307) |
| Loyalty points redeemed on partner airlines - Loyalty program other revenue | (51) | (49) |
| Increase in liability for loyalty points issued | 410 | 414 |
| Total Deferred Revenue balance at March 31 | $3,481 | $3,314 |
ITEM 1. CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
FAQ
- What is Alaska Air Group's loyalty program other — revenue recognized?
- Alaska Air Group (ALK) reported loyalty program other — revenue recognized of -$51M in Q1 2026.
- What does loyalty program other — revenue recognized mean?
- This metric reflects the net revenue recognized from loyalty program activities after accounting for deferrals, breakage, and adjustments related to performance obligations. It represents the actual financial impact of loyalty-related services on the income statement for a specific reporting period. Analyzing this value provides insight into the timing and realization of loyalty program earnings relative to the underlying service delivery.
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