What does loyalty program other — revenue recognized mean?

This metric reflects the net revenue recognized from loyalty program activities after accounting for deferrals, breakage, and adjustments related to performance obligations. It represents the actual financial impact of loyalty-related services on the income statement for a specific reporting period. Analyzing this value provides insight into the timing and realization of loyalty program earnings relative to the underlying service delivery.

Alaska Air Group ALK Loyalty program other — Revenue recognized

Similar metrics at other companies

MARLoyalty program — Deferred revenue recognized

$870M+3.2%

HDeferred revenue related to the loyalty program

$105M+16.7%

LUVLoyalty program — Total operating revenues

$557M+2.4%

WHDeferred loyalty program revenue — Loyalty program liability

$118M+12.4%

WHDeferred loyalty program revenues — Royalties and franchise fee revenues

$24M+33.3%

OLLIContract With Customer Liability For Loyalty Program Revenue Recognized

$8.63M+89.6%

Other financials

Income statement

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Revenue$3.3B+5.2%

Operating income-$279.0M-41.6%

Net income-$193.0M-16.3%

EPS (diluted)-$1.69-25.2%

Balance sheet

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Cash & equivalents$508.0M-53.8%

Total debt$6.4B+2.4%

Total equity$3.7B-9.8%

Total assets$20.3B+2.4%

Cash flow

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Operating cash flow$421.0M-8.3%

CapEx$30.0M-28.6%

Free cash flow$391.0M-6.2%

Valuation

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Market cap$5.48B-30.2%

Profitability

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Operating margin1.5%-2.7pp

Net margin0.5%-2.3pp

FCF margin6.3%-4.4pp

Returns & leverage

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Return on equity1.9%-7.0pp

Debt / equity1.7×+0.2×

Current ratio0.4×-0.1×

Where this comes from

Reported directly by Alaska Air Group in its filing.

Tagged under the XBRL concept us-gaap:ContractWithCustomerLiabilityRevenueRecognized.

The official record: Alaska Air Group’s 10-Q, filed May 7, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Alaska Air Group's loyalty program other — revenue recognized?: Alaska Air Group (ALK) reported loyalty program other — revenue recognized of -$51M in Q1 2026.
What does loyalty program other — revenue recognized mean?: This metric reflects the net revenue recognized from loyalty program activities after accounting for deferrals, breakage, and adjustments related to performance obligations. It represents the actual financial impact of loyalty-related services on the income statement for a specific reporting period. Analyzing this value provides insight into the timing and realization of loyalty program earnings relative to the underlying service delivery.