Products & Services · Customer Liability
Gift card — Customer Liability
Amazon Gift card — Customer Liability increased by 3.7% to $5.60B in Q4 2025 compared to the prior quarter. Year-over-year, this metric grew by 3.7%, from $5.40B to $5.60B.
Analysis
StatementSegment
CategoryLiquidity
SignalContext dependent
VolatilityStable
First reportedQ4 2019
Last reportedQ4 2025
Rolls up toContract with Customer, Liability
How to read this metric
An increase suggests growing customer loyalty and upfront cash flow, while a decrease may indicate higher redemption rates or slowing gift card sales.
Detailed definition
This metric represents the total value of unredeemed gift cards and store credits issued to customers that remain outsta...
Peer comparison
At other major retailers or digital platforms, this is often referred to as 'Unearned Revenue' or 'Deferred Revenue - Gift Cards' and typically scales with overall GMV and holiday seasonality.
Metric ID:
amzn_segment_gift_card_customer_liabilityHistorical Data
5 periods
| Q4 '21 | Q4 '22 | Q4 '23 | Q4 '24 | Q4 '25 | |
|---|---|---|---|---|---|
| Value | $5.20B | $5.40B | $5.30B | $5.40B | $5.60B |
| QoQ Change | — | +3.8% | -1.9% | +1.9% | +3.7% |
| YoY Change | — | +3.8% | -1.9% | +1.9% | +3.7% |
Range$5.20B – $5.60B
CAGR+7.7%
Avg YoY Growth+1.9%
Median YoY Growth+2.8%
Current Streak2 quarters growth
Similar Metrics at Other Companies
Frequently Asked Questions
- What is Amazon's gift card — customer liability?
- Amazon (AMZN) reported gift card — customer liability of $5.60B in Q4 2025.
- How has Amazon's gift card — customer liability changed year-over-year?
- Amazon's gift card — customer liability increased by 3.7% year-over-year, from $5.40B to $5.60B.
- What does gift card — customer liability mean?
- The total dollar amount of gift cards that customers have purchased but have not yet spent on the platform.