Amazon Net product sales — Net Sales increased by 21.5% to $89.99B in Q4 2025 compared to the prior quarter. Year-over-year, this metric grew by 9.4%, from $82.23B to $89.99B. Over 4 years (FY 2021 to FY 2025), Net product sales — Net Sales shows an upward trend with a 5.2% CAGR. This is a positive signal — higher values indicate stronger performance for this metric.
An increase indicates growing consumer demand and market share in direct retail, while a decrease may suggest shifting consumer preferences toward third-party marketplaces or increased competition.
This metric represents the total revenue generated from the sale of physical and digital goods where the company acts as...
At other major retailers or e-commerce platforms, this is comparable to first-party (1P) revenue or direct merchandise sales, distinct from service-based or marketplace commission revenue.
amzn_segment_net_product_sales_net_sales| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $58.00B | $54.88B | $71.42B | $56.46B | $56.58B | $59.34B | $70.53B | $56.98B | $59.03B | $63.17B | $76.70B | $60.92B | $61.57B | $67.60B | $82.23B | $63.97B | $68.25B | $74.06B | $89.99B |
| QoQ Change | — | -5.4% | +30.1% | -20.9% | +0.2% | +4.9% | +18.9% | -19.2% | +3.6% | +7.0% | +21.4% | -20.6% | +1.1% | +9.8% | +21.6% | -22.2% | +6.7% | +8.5% | +21.5% |
| YoY Change | — | — | — | — | -2.5% | +8.1% | -1.2% | +0.9% | +4.3% | +6.5% | +8.8% | +6.9% | +4.3% | +7.0% | +7.2% | +5.0% | +10.8% | +9.6% | +9.4% |
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