Applovin Corporation
AppLovin provides an end-to-end artificial intelligence-powered advertising platform designed to help businesses reach, monetize, and grow their global audiences. The company's core value proposition lies in its proprietary AI recommendation engine, which optimizes the connection between advertisers and publishers to maximize return on advertising spend. By integrating marketing, measurement, and monetization tools, the company facilitates high-speed auctions and data-driven insights across the mobile and connected TV ecosystems.
Financials
Based on Q1 2026 filing
Revenue
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Advertising Solutions
primaryA comprehensive suite of marketing and monetization tools powered by the Axon AI recommendation engine. This segment enables advertisers to acquire users through real-time auctions and allows publishers to optimize the value of their ad inventory through in-app bidding.
Axon Ads Manager, Axon AI, MAX
Mobile app developers, Mobile advertisers, Ad networks, E-commerce businesses
Measurement and Analytics
moderateA software-as-a-service platform providing marketers with visibility and data needed to scale app marketing. It focuses on accurate attribution, performance reporting, and fraud prevention to drive informed decision-making.
Adjust
App marketers, Digital advertisers, Enterprise brands
Connected TV (CTV)
minorA distribution and monetization platform for streaming video content. It provides tools for content companies to launch ad-supported channels and connects CTV supply with advertiser demand.
Wurl, AdPool, Global FAST Pass (GFP)
Streaming video content companies, CTV advertisers, FAST channel operators
Segment Financials
Reportable Segment — Datacenter costs
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Competitive Position
AppLovin is a leading player in the mobile advertising ecosystem, leveraging a scaled AI-driven recommendation engine to compete with major digital advertising platforms.
Geographies
United States, Global
Customer Segments
Mobile app developers, E-commerce companies, Streaming content providers, Enterprise advertisers
Upstream Dependencies
Cloud infrastructure providers, Mobile operating system providers (iOS/Android), Data center operators
Downstream Customers
Mobile game developers, E-commerce retailers, Streaming video services, Digital marketing agencies
Competitors & Partners
Competitors
Meta Platforms, Inc.
META
Competitor in digital and mobile advertising
Amazon
AMZN
Competitor in e-commerce and digital advertising
Unity Software
U
Competitor in mobile app monetization and developer tools
The Trade Desk
TTD
Competitor in programmatic advertising and CTV
Alphabet Inc.
GOOGL
Competitor in search and mobile advertising
Similar Companies
Partners
Subsidiaries
Adjust
Wholly-owned measurement and analytics marketing platform
Wurl
Wholly-owned connected TV platform
Applovin Corporation FAQ
Common questions about Applovin Corporation
AppLovin provides an end-to-end artificial intelligence-powered advertising platform designed to help businesses reach, monetize, and grow their global audiences. The company's core value proposition lies in its proprietary AI recommendation engine, which optimizes the connection between advertisers and publishers to maximize return on advertising spend. By integrating marketing, measurement, and monetization tools, the company facilitates high-speed auctions and data-driven insights across the mobile and connected TV ecosystems.
Applovin Corporation (APP) has a market capitalization of $161.82B and trades on NASDAQ.
Applovin Corporation generated $6.2B in trailing twelve-month revenue with net income of $4.0B, representing a net margin of 64.3%. Gross margin stands at 88.4%. These figures are based on the Q1 2026 filing.
Applovin Corporation's key competitors include Meta Platforms, Inc., Amazon, Unity Software Inc., and others. These companies compete in similar markets and product categories.
Applovin Corporation has approximately 1,745 employees.