Unredeemed Gift Cards — Contract With Customer Liability Current
Best Buy Unredeemed Gift Cards — Contract With Customer Liability Current increased by 0.4% to $231.00M in Q3 2025 compared to the prior quarter. Year-over-year, this metric declined by 6.1%, from $246.00M to $231.00M. Over 3 years (FY 2022 to FY 2025), Unredeemed Gift Cards — Contract With Customer Liability Current shows a downward trend with a -6.7% CAGR.
Analysis
How to read this metric
An increase suggests higher customer engagement or successful gift card sales, potentially signaling future revenue growth, while a decrease may indicate lower gift card sales or a higher rate of redemption.
Detailed definition
This metric represents the total outstanding balance of gift cards sold to customers that have not yet been redeemed for...
Peer comparison
Retailers with strong gift card programs typically report this as a standard current liability; it is comparable to deferred revenue or customer deposit accounts at other consumer-facing firms.
bby_segment_unredeemed_gift_cards_contract_with_customer_liability_currentHistorical Data
| Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | Q2 '26 | Q3 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $297.00M | $293.00M | $306.00M | $316.00M | $284.00M | $273.00M | $273.00M | $274.00M | $256.00M | $250.00M | $245.00M | $253.00M | $242.00M | $243.00M | $246.00M | $253.00M | $246.00M | $230.00M | $231.00M |
| QoQ Change | — | -1.3% | +4.4% | +3.3% | -10.1% | -3.9% | +0.0% | +0.4% | -6.6% | -2.3% | -2.0% | +3.3% | -4.3% | +0.4% | +1.2% | +2.8% | -2.8% | -6.5% | +0.4% |
| YoY Change | — | — | — | — | -4.4% | -6.8% | -10.8% | -13.3% | -9.9% | -8.4% | -10.3% | -7.7% | -5.5% | -2.8% | +0.4% | +0.0% | +1.7% | -5.3% | -6.1% |
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Frequently Asked Questions
- What is Best Buy's unredeemed gift cards — contract with customer liability current?
- Best Buy (BBY) reported unredeemed gift cards — contract with customer liability current of $231.00M in Q3 2025.
- How has Best Buy's unredeemed gift cards — contract with customer liability current changed year-over-year?
- Best Buy's unredeemed gift cards — contract with customer liability current decreased by 6.1% year-over-year, from $246.00M to $231.00M.
- What is the long-term trend for Best Buy's unredeemed gift cards — contract with customer liability current?
- Over 3 years (2022 to 2025), Best Buy's unredeemed gift cards — contract with customer liability current has grown at a -6.7% compound annual growth rate (CAGR), from $1.21B to $984.00M.
- What does unredeemed gift cards — contract with customer liability current mean?
- The total value of gift cards purchased by customers that have not yet been used to buy products.