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Boot Barn Holdings BOOT Business Segments — Sales & Marketing
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Where this comes from
Reported directly by Boot Barn Holdings in its filing.
Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.
The source filing: Boot Barn Holdings’s 10-Q, filed July 29, 2026.
- Filed
- Jul 29, 2026, 5:27 PM EDT
- Fiscal quarter
- Q1 FY2027
- Calendar quarter
- Q2 2026
- Accession
- 0001104659-26-088262
| (In thousands) | Thirteen Weeks Ended / June 27, 2026 | Thirteen Weeks Ended / June 28, 2025 |
|---|---|---|
| Merchandise cost of goods sold1 | 271,608 | 241,667 |
| Buying, occupancy, and distribution center expenses2 | 82,015 | 65,179 |
| Gross profit | 239,892 | 197,221 |
| Selling expenses3 | 110,197 | 92,142 |
| Other general and administrative expenses4 | 39,169 | 34,359 |
| Income from operations | 90,526 | 70,720 |
| Other segment expenses5 | 20,414 | 17,312 |
| Net income | $70,112 | $53,408 |
Item 1. Condensed Consolidated Financial Statements (Unaudited)
FAQ
- What is Boot Barn Holdings's business segments — sales & marketing?
- Boot Barn Holdings (BOOT) reported business segments — sales & marketing of $110.2M in Q2 2026.
- How has Boot Barn Holdings's business segments — sales & marketing changed year-over-year?
- Boot Barn Holdings's business segments — sales & marketing increased by 19.6% year-over-year, from $92.14M to $110.2M.
- What is the long-term trend for Boot Barn Holdings's business segments — sales & marketing?
- Over 3 years (2023 to 2026), Boot Barn Holdings's business segments — sales & marketing has grown at a 14.1% compound annual growth rate (CAGR), from $281.86M to $418.96M.
- What does business segments — sales & marketing mean?
- This metric captures the costs associated with advertising, promotional campaigns, and customer acquisition efforts across both retail and digital platforms. It reflects the company's investment in brand visibility and customer engagement. Analyzing this expense relative to revenue helps determine the effectiveness of marketing spend in driving sales growth.
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