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Boot Barn Holdings BOOT Business Segments — Sales & Marketing

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Other financials

Income statement

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Revenue$538.8M+18.7%
Gross profit$195.7M+16.1%
Operating income$57.2M+15.2%
Net income$44.4M+18.4%
EPS (diluted)$1.45+16.9%

Balance sheet

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Cash & equivalents$141.0M+102%
Total debt$773.5M+37.4%
Total equity$1.3B+16.6%
Total assets$2.5B+21.4%

Cash flow

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Operating cash flow-
CapEx$42.1M+5.5%
Free cash flow$148.0M+29.6%

Valuation

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Market cap$5.29B+35.5%

Profitability

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Gross margin38.1%+0.6pp
Operating margin13.3%+0.7pp
Net margin10%+0.6pp
FCF margin1.4%

Returns & leverage

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Return on equity18.4%+1.0pp
Debt / equity0.6×+0.1×
Current ratio2.6×+0.2×

Where this comes from

Reported directly by Boot Barn Holdings in its filing.

Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.

The official record: Boot Barn Holdings’s 10-K, filed May 14, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Boot Barn Holdings's business segments — sales & marketing?
Boot Barn Holdings (BOOT) reported business segments — sales & marketing of $103.9M in Q1 2026.
How has Boot Barn Holdings's business segments — sales & marketing changed year-over-year?
Boot Barn Holdings's business segments — sales & marketing increased by 22.9% year-over-year, from $84.55M to $103.9M.
What is the long-term trend for Boot Barn Holdings's business segments — sales & marketing?
Over 3 years (2023 to 2026), Boot Barn Holdings's business segments — sales & marketing has grown at a 14.1% compound annual growth rate (CAGR), from $281.86M to $418.96M.
What does business segments — sales & marketing mean?
This metric captures the costs associated with advertising, promotional campaigns, and customer acquisition efforts across both retail and digital platforms. It reflects the company's investment in brand visibility and customer engagement. Analyzing this expense relative to revenue helps determine the effectiveness of marketing spend in driving sales growth.