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Maplebear Inc. CART Advertising and other — Revenue

Other product segments

Transaction
$733M+12.8%

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Other financials

Income statement

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Revenue$1.0B+13.6%
Gross profit$738.0M+10.0%
Operating income$182.0M+65.5%
Net income$144.0M+35.8%
EPS (diluted)$0.57+54.1%

Balance sheet

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Cash & equivalents$758.0M-55.5%
Total debt$34.0M+54.5%
Total equity$2.4B-24.6%
Total assets$3.5B-17.6%

Cash flow

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Operating cash flow$268.0M-10.1%
CapEx$16.0M-11.1%
Free cash flow$252.0M-10.0%

Valuation

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Market cap$10.47B-14.6%
Enterprise value$9.75B-6.6%
P/E21.6×-6.7×
P/S2.7×-0.8×

Profitability

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Gross margin73.1%-2.1pp
Operating margin14.7%+1.6pp
Net margin12.6%0.0pp
FCF margin22.8%-0.7pp

Returns & leverage

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Return on equity17.4%+3.7pp
Debt / equity0.0×
Current ratio2.4×-0.9×

Where this comes from

Reported directly by Maplebear Inc. in its filing.

Tagged under the XBRL concept us-gaap:RevenueFromContractWithCustomerExcludingAssessedTax.

The official record: Maplebear Inc.’s 10-Q, filed May 7, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Maplebear Inc.'s advertising and other — revenue?
Maplebear Inc. (CART) reported advertising and other — revenue of $286M in Q1 2026.
How has Maplebear Inc.'s advertising and other — revenue changed year-over-year?
Maplebear Inc.'s advertising and other — revenue increased by 15.8% year-over-year, from $247M to $286M.
What is the long-term trend for Maplebear Inc.'s advertising and other — revenue?
Over 3 years (2021 to 2025), Maplebear Inc.'s advertising and other — revenue has grown at a 23.0% compound annual growth rate (CAGR), from $572M to $1.07B.
What does advertising and other — revenue mean?
Revenue earned from selling digital advertising and promotional services to brands and retailers on the platform.
How do you interpret advertising and other — revenue?
An increase indicates growing demand for the platform's advertising inventory and improved effectiveness in monetizing user engagement, while a decrease may signal reduced marketing spend by brands or increased competition for ad placements.
How does advertising and other — revenue compare across companies?
Comparable to digital advertising revenue streams at other e-commerce marketplaces, retail media networks, or delivery platforms that leverage transaction data for targeted marketing.