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Maplebear Inc. CART Advertising and other — Revenue

Other product segments

Transaction
$733M+12.8%

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Other financials

Income statement

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Revenue$1.0B+13.6%
Gross profit$738.0M+10.0%
Operating income$182.0M+65.5%
Net income$144.0M+35.8%
EPS (diluted)$0.57+54.1%

Balance sheet

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Cash & equivalents$758.0M-55.5%
Total debt$34.0M+54.5%
Total equity$2.4B-24.6%
Total assets$3.5B-17.6%

Cash flow

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Operating cash flow$268.0M-10.1%
CapEx$16.0M-11.1%
Free cash flow$252.0M-10.0%

Valuation

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Market cap$10.66B-14.3%
Enterprise value$9.93B-8.5%
P/E22×-3.5×
P/S2.8×-0.8×

Profitability

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Gross margin73.1%-2.1pp
Operating margin14.7%+1.6pp
Net margin12.6%0.0pp
FCF margin22.8%-0.7pp

Returns & leverage

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Return on equity17.4%+3.7pp
Debt / equity0.0×
Current ratio2.4×-0.9×

Where this comes from

Reported directly by Maplebear Inc. in its filing.

Tagged under the XBRL concept us-gaap:RevenueFromContractWithCustomerExcludingAssessedTax.

The source filing: Maplebear Inc.’s 10-Q, filed May 7, 2026.

Filed
May 7, 2026, 4:11 PM EDT
Fiscal quarter
Q1 FY2026
Calendar quarter
Q1 2026
Accession
0001579091-26-000036
Line itemThree Months Ended March 31, 2025Three Months Ended March 31, 2026
Transaction$650$733
Advertising and other247286
Total revenue$897$1,019

Item 1. Financial Statements (unaudited):

FAQ

What is Maplebear Inc.'s advertising and other — revenue?
Maplebear Inc. (CART) reported advertising and other — revenue of $286M in Q1 2026.
How has Maplebear Inc.'s advertising and other — revenue changed year-over-year?
Maplebear Inc.'s advertising and other — revenue increased by 15.8% year-over-year, from $247M to $286M.
What is the long-term trend for Maplebear Inc.'s advertising and other — revenue?
Over 3 years (2021 to 2025), Maplebear Inc.'s advertising and other — revenue has grown at a 23.0% compound annual growth rate (CAGR), from $572M to $1.07B.
What does advertising and other — revenue mean?
This metric represents the total revenue generated from digital advertising services provided to consumer packaged goods brands and retailers on the platform. It captures income from sponsored product placements, display ads, and other promotional tools that allow brands to increase visibility within the digital marketplace. This revenue stream is a critical component of the company's high-margin service offerings and reflects the platform's ability to monetize its user traffic and transaction data.

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