Traeger
COOKTraeger is the creator and category leader of the wood pellet grill, providing an integrated outdoor cooking platform that utilizes IoT technology and all-natural hardwoods.
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Aug 5, 2026 (In 1 week)Valuation & ratios
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Profile
Traeger is the creator and category leader of the wood pellet grill, providing an integrated outdoor cooking platform that utilizes IoT technology and all-natural hardwoods. The company offers a connected ecosystem that combines high-performance grills with digital content, mobile applications, and recurring revenue consumables. Its value proposition centers on providing a versatile, easy-to-use wood-fired cooking experience that empowers home cooks through automated temperature control and cloud-connected features.
Traeger is the pioneer and market leader in the wood pellet grill category, maintaining a strong competitive moat through its proprietary WiFIRE IoT platform and a highly engaged 'Traegerhood' community.
Questions, answered.
- What is Traeger's market cap?
- Traeger (COOK) has a market capitalization of $170.2M and trades on NYSE.
- What is Traeger's revenue and profitability?
- Traeger generated $510.3M in trailing twelve-month revenue with a net loss of $111.5M, representing a net margin of -21.8%. Gross margin stands at 39.8%, with free cash flow of $11.5M. These figures are based on the Q1 2026 filing.
- Who are Traeger's competitors?
- Traeger's key competitors include Kirkland Signature, American Outdoor Brands, Inc. Common Stock, Chewy, Inc., and others. These companies compete in similar markets and product categories.
- Who does Traeger partner with?
- Traeger's notable partners include Ace Hardware, The Home Depot, Amazon, and others.
- What subsidiaries does Traeger have?
- Traeger's subsidiaries include Apption Labs.
- Where is Traeger headquartered?
- Traeger is headquartered in United States of America and employs approximately 641 people. It has been publicly traded since 2021.
