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Crocs CROX HEYDUDE Brand — Selling, general and administrative expenses

Other segment segments

Crocs Brand
$273.78M+6.8%

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Other financials

Income statement

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Revenue$1.2B+2.6%
Gross profit$700.7M-1.1%
Operating income$285.7M+167%
Net income$204.9M+142%
EPS (diluted)$4.13+147%

Balance sheet

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Cash & equivalents$173.8M-14.9%
Total debt$1.7B-4.8%
Total equity$1.4B-2.6%
Total assets$4.4B-2.1%

Cash flow

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Operating cash flow$351.7M+23.1%
CapEx$20.7M+25.1%
Free cash flow$331.0M+22.9%

Valuation

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Market cap$6.58B+11.7%
Enterprise value$8.1B+8.5%
P/S1.6×+0.2×

Profitability

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Gross margin57.5%-1.9pp
Operating margin20.7%+14.3pp
Net margin4.5%-16.0pp
FCF margin17.4%-1.2pp

Returns & leverage

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Return on equity11.8%-45.2pp
Debt / equity1.2×0.0×
Current ratio1.5×-0.1×

Where this comes from

Reported directly by Crocs in its filing.

Tagged under the XBRL concept us-gaap:SellingGeneralAndAdministrativeExpense.

The source filing: Crocs’s 10-Q, filed July 30, 2026.

Filed
Jul 30, 2026, 12:24 PM EDT
Fiscal quarter
Q2 FY2026
Calendar quarter
Q2 2026
Accession
0001334036-26-000052
Line itemThree Months Ended June 30, 2026Three Months Ended June 30, 2025Six Months Ended June 30, 2026Six Months Ended June 30, 2025
HEYDUDE Brand:
Revenues179,031189,783333,072365,507
Cost of sales101,92594,448188,276188,271
Selling, general and administrative expenses54,67464,279103,025122,939
Asset impairments737,0003,301737,000
Income (loss) from operations22,432(705,944)38,470(682,703)
Total segment income (loss) from operations$374,512$(347,589)$643,709$(50,703)
Reconciliation of segment income (loss) from operations to income (loss) before income taxes:

Item 1. Financial Statements (Unaudited)

FAQ

What is Crocs's HEYDUDE brand — selling, general and administrative expenses?
Crocs (CROX) reported HEYDUDE brand — selling, general and administrative expenses of $54.67M in Q2 2026.
How has Crocs's HEYDUDE brand — selling, general and administrative expenses changed year-over-year?
Crocs's HEYDUDE brand — selling, general and administrative expenses decreased by 14.9% year-over-year, from $64.28M to $54.67M.
What is the long-term trend for Crocs's HEYDUDE brand — selling, general and administrative expenses?
Over 3 years (2022 to 2025), Crocs's HEYDUDE brand — selling, general and administrative expenses has grown at a 17.7% compound annual growth rate (CAGR), from $154.44M to $251.89M.
What does HEYDUDE brand — selling, general and administrative expenses mean?
This metric measures the operating expenses incurred to support the specific business segment, excluding direct production costs. It encompasses marketing, administrative overhead, and general support functions necessary to maintain the segment's market presence.

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