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Direct Digital Holdings, Inc.

DRCT

Direct Digital Holdings operates a full-service programmatic advertising and marketing platform that bridges the gap between the buy-side and sell-side of the digital ecosystem.

Market cap
$1.92M-82.7%

Table of contents

Earnings

Next report

Aug 4, 2026 (In 6 days)
Revenue estimate$8.8M
EPS estimate-$9.61

Competitors

Profile

Direct Digital Holdings operates a full-service programmatic advertising and marketing platform that bridges the gap between the buy-side and sell-side of the digital ecosystem. The company specializes in providing data-driven campaign optimization and automated inventory management, with a strategic focus on serving middle-market businesses and diverse growth audiences. Its end-to-end technology stack enables brands and publishers to maximize return on investment across web, mobile, and connected TV channels.

Competitive position

A specialized adtech provider that differentiates itself by focusing on the underserved middle market and multicultural audience segments.

GeographiesUnited States
Customer segmentsMiddle market businesses, Small-to-mid-sized publishers, Fortune 500 brands
Business modelB2B, Programmatic Marketplace, Technology-enabled services
SuppliersCloud infrastructure providers, Data analytics software, Inventory from digital publishers
CustomersDirect-to-consumer brands, Advertising agencies, Regional businesses, Government and tourism boards
Listed2022
Employees69.0
CEOMark D. Walker
FilingsSEC EDGAR

Questions, answered.

What is Direct Digital Holdings, Inc.'s market cap?
Direct Digital Holdings, Inc. (DRCT) has a market capitalization of $1.9M and trades on NASDAQ.
Who are Direct Digital Holdings, Inc.'s competitors?
Direct Digital Holdings, Inc.'s key competitors include PubMatic, Magnite, The Trade Desk, and others. These companies compete in similar markets and product categories.
Who does Direct Digital Holdings, Inc. partner with?
Direct Digital Holdings, Inc.'s notable partners include Netflix, Disney, Amazon, and others.
What subsidiaries does Direct Digital Holdings, Inc. have?
Direct Digital Holdings, Inc.'s subsidiaries include Colossus Media, Orange 142, Huddled Masses, and others.
Where is Direct Digital Holdings, Inc. headquartered?
Direct Digital Holdings, Inc. is headquartered in United States of America and employs approximately 69 people. It has been publicly traded since 2022.