Discontinued — last reported Q4 '25
Estee Lauder Companies Inc. Makeup — Carrying Value, Trademarks decreased by 44.6% to $62.00M in Q2 2025 compared to the prior quarter. This decline may warrant attention — for this metric, higher values are generally preferred.
A declining trend may indicate either systematic amortization or ongoing impairment of the brand portfolio.
The net book value of trademark assets associated with the makeup segment as recorded on the balance sheet. This represe...
Comparable to 'Intangible Assets' or 'Trademarks' on the balance sheet of consumer goods companies.
el_segment_makeup_carrying_value_trademarks| Q4 '21 | Q2 '23 | Q3 '23 | Q4 '23 | Q2 '25 | Q3 '25 | Q4 '25 | |
|---|---|---|---|---|---|---|---|
| Value | $21.00M | $186.00M | $186.00M | $186.00M | $112.00M | $112.00M | $62.00M |
| QoQ Change | — | +785.7% | +0.0% | +0.0% | -39.8% | +0.0% | -44.6% |