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Freshpet FRPT Business Segments — Media Costs
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Where this comes from
Reported directly by Freshpet in its filing.
Tagged under the XBRL concept frpt:MediaCosts.
The source filing: Freshpet’s 10-Q, filed August 5, 2026.
- Filed
- Aug 5, 2026, 4:08 PM EDT
- Fiscal quarter
- Q2 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0001611647-26-000018
| Line item | Three Months Ended June 30, 2026 | Three Months Ended June 30, 2025 | Six Months Ended June 30, 2026 | Six Months Ended June 30, 2025 |
|---|---|---|---|---|
| Input costs (a) | (87,367) | (76,446) | (172,288) | (153,533) |
| Quality costs (b) | (7,612) | (5,271) | (13,865) | (11,150) |
| Logistics costs (c) | (21,004) | (15,108) | (39,677) | (30,494) |
| Media costs (d) | (40,806) | (39,632) | (87,847) | (79,423) |
| Plant costs and other costs of goods sold (e) | (61,541) | (58,253) | (127,730) | (117,580) |
| Other segment selling, general and administrative items (f) | (34,175) | (24,860) | (70,160) | (70,749) |
| Depreciation and amortization | (24,965) | (20,609) | (49,954) | (42,436) |
| Share-based compensation | (6,380) | (6,221) | (15,516) | (15,037) |
Item 1. Financial Statements (Unaudited)
FAQ
- What is Freshpet's business segments — media costs?
- Freshpet (FRPT) reported business segments — media costs of $40.81M in Q2 2026.
- How has Freshpet's business segments — media costs changed year-over-year?
- Freshpet's business segments — media costs increased by 3.0% year-over-year, from $39.63M to $40.81M.
- What is the long-term trend for Freshpet's business segments — media costs?
- Over 3 years (2022 to 2025), Freshpet's business segments — media costs has grown at a 31.0% compound annual growth rate (CAGR), from $62.51M to $140.48M.
- What does business segments — media costs mean?
- Represents the marketing and advertising expenditures specifically allocated to drive brand awareness and customer acquisition for the segment. This is a critical investment metric used to evaluate the effectiveness of growth strategies and customer reach.
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