Generac Holdings Trade Names Net increased by 7.1% to $213.66M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 4.2%, from $204.98M to $213.66M. Over 5 years (FY 2020 to FY 2025), Trade Names Net shows an upward trend with a 6.4% CAGR.
A gradual decrease is expected due to amortization; significant changes may indicate brand repositioning or impairment.
This represents the unamortized value of acquired brand names or trade names that have a finite useful life. These asset...
Reflects the strength and recognition of acquired brands compared to competitors in the same market segment.
other_trade_names_net| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $172.98M | $172.40M | $243.53M | $237.85M | $233.02M | $228.17M | $227.25M | $225.20M | $223.23M | $219.01M | $217.00M | $214.14M | $211.41M | $210.31M | $206.66M | $204.98M | $203.76M | $201.42M | $199.43M | $213.66M |
| QoQ Change | — | -0.3% | +41.3% | -2.3% | -2.0% | -2.1% | -0.4% | -0.9% | -0.9% | -1.9% | -0.9% | -1.3% | -1.3% | -0.5% | -1.7% | -0.8% | -0.6% | -1.1% | -1.0% | +7.1% |
| YoY Change | — | — | — | — | +34.7% | +32.4% | -6.7% | -5.3% | -4.2% | -4.0% | -4.5% | -4.9% | -5.3% | -4.0% | -4.8% | -4.3% | -3.6% | -4.2% | -3.5% | +4.2% |