Alphabet Inc.
Alphabet is a global technology holding company that operates as an AI-first enterprise, primarily through its Google subsidiary. The company provides a wide range of digital services including search, advertising, cloud computing, and video entertainment, while also investing in frontier 'moonshot' technologies. Its core value proposition centers on organizing the world's information and providing advanced AI-optimized infrastructure and applications to consumers and enterprises.
Financials
Based on Q1 2026 filing
Revenue
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Google Services
primaryThis segment encompasses the company's core consumer products and advertising platforms. It generates revenue primarily through performance and brand advertising, as well as consumer subscriptions and hardware sales.
Google Search, YouTube, Android, Chrome, Google Maps, Google Play, Gmail, Google Drive, Google Photos, Pixel 10, Pixel Watch 4, YouTube TV, YouTube Music, YouTube Premium, NFL Sunday Ticket, Google One, Gemini
Individual consumers, Advertisers, Advertising agencies, Content creators, Publishers, App developers
Google Cloud
majorProvides enterprise-grade cloud services including infrastructure, platform, and collaboration tools. It focuses on AI-optimized computing, data analytics, and cybersecurity for organizational digital transformation.
Google Cloud Platform, Google Workspace, Vertex AI, Gemini Enterprise, Gemini for Google Workspace, Tensor Processing Units (TPUs), Ironwood TPU
Enterprises, Small and medium businesses, Public sector agencies, Software developers, Data scientists
Other Bets
minorA collection of earlier-stage businesses operating with independence to tackle large-scale industry problems. These businesses range from research phases to early commercialization in fields like autonomous transport and health tech.
Waymo, Isomorphic Labs, X (Moonshot Factory)
Ride-hailing passengers, Pharmaceutical companies, Research institutions
Segment Financials
Google subscriptions, platforms, and devices — Revenue
View metricGoogle Search & other — Revenue
View metricGoogle advertising — Revenue
View metricGoogle Cloud — Employee compensation expenses
View metricGoogle Cloud — Operating Expenses
View metricGoogle Cloud — Goodwill
View metricGoogle Services — Goodwill
View metricBusiness Overview
Competitive Position
Alphabet is a dominant leader in global search and digital advertising, while maintaining a top-tier position in cloud infrastructure and AI research.
Geographies
Global, United States
Customer Segments
B2C, B2B, Enterprise, SMB, Developers
Upstream Dependencies
Semiconductor manufacturers, Data center equipment suppliers, Content creators, Energy providers, Staffing agencies
Downstream Customers
Digital advertisers, Enterprise IT departments, Mobile device users, Cloud-native startups, Video viewers
Competitors & Partners
Competitors
Amazon
AMZN
Competitor in cloud (AWS), advertising, and hardware
Microsoft
MSFT
Competitor in cloud, AI, search, and workspace productivity
Meta Platforms, Inc.
META
Competitor in digital advertising and AI
Apple
AAPL
Competitor in mobile operating systems, smartphones, and digital services
Netflix
NFLX
Competitor for consumer attention via YouTube
Comcast
CMCSA
Competitor via YouTube TV and digital advertising
RDDT
Competitor in search and information discovery
Oracle
ORCL
Competitor in cloud platform services
International Business Machines
IBM
Competitor in cloud and AI software
Snowflake
SNOW
Provider of BigQuery and competing data analytics tools
CoreWeave, Inc.
CRWV
Hyperscale cloud provider offering AI-specific compute
Akamai Technologies
AKAM
Hyperscale cloud competitor
Cloudflare, Inc.
NET
Public cloud vendor competing in serverless compute and storage
Uber Technologies
UBER
Competitor in autonomous technology via Waymo
Palo Alto Networks, Inc.
PANW
Large technology company with security and cloud offerings.
Applovin Corporation
APP
Competitor in search and mobile advertising
Booking Holdings Inc.
BKNG
Competitor in travel search and meta-search advertising
Marriott International
MAR
Search engine and travel meta-search competitor
Zoom Video Communications, Inc.
ZM
Competes with Meet and Google Workspace
PayPal Holdings, Inc.
PYPL
Provider of Google Pay and digital wallet solutions.
Partners
Subsidiaries
Waymo
Autonomous driving technology company
YouTube
Video sharing and streaming platform
Isomorphic Labs
AI-driven drug discovery business
Alphabet Inc. FAQ
Common questions about Alphabet Inc.
Alphabet is a global technology holding company that operates as an AI-first enterprise, primarily through its Google subsidiary. The company provides a wide range of digital services including search, advertising, cloud computing, and video entertainment, while also investing in frontier 'moonshot' technologies. Its core value proposition centers on organizing the world's information and providing advanced AI-optimized infrastructure and applications to consumers and enterprises.
Alphabet Inc. (GOOGL) has a market capitalization of $4.65T and trades on NASDAQ.
Alphabet Inc. generated $422.50B in trailing twelve-month revenue with net income of $160.21B, representing a net margin of 37.9%. Gross margin stands at 60.4%, with free cash flow of $64.4B. These figures are based on the Q1 2026 filing.
Alphabet Inc.'s key competitors include Amazon, Microsoft, Meta Platforms, and others. These companies compete in similar markets and product categories.
Alphabet Inc. has approximately 179,582 employees.