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Heritage Financial HFWA Sales & Marketing
Sales & Marketing at other companies
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Where this comes from
Reported directly by Heritage Financial in its filing.
Tagged under the XBRL concept us-gaap:MarketingExpense.
The source filing: Heritage Financial’s 10-Q, filed August 7, 2026.
- Filed
- Aug 7, 2026, 11:44 AM EDT
- Fiscal quarter
- Q2 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0001628280-26-054673
| Line item | Three Months Ended June 30, 2026 | Three Months Ended June 30, 2025 | Six Months Ended June 30, 2026 | Six Months Ended June 30, 2025 |
|---|---|---|---|---|
| Compensation and employee benefits | 35,769 | 25,467 | 69,741 | 51,266 |
| Occupancy and equipment | 6,014 | 4,840 | 11,344 | 9,766 |
| Data processing | 10,218 | 3,666 | 15,311 | 7,563 |
| Marketing | 437 | 336 | 820 | 671 |
| Professional services | 939 | 1,122 | 3,781 | 1,856 |
| State/municipal business and use taxes | 1,801 | 1,205 | 3,475 | 2,425 |
| Federal deposit insurance premium | 881 | 810 | 1,918 | 1,622 |
| Other real estate owned, net | 44 | — | 48 | — |
ITEM 1. FINANCIAL STATEMENTS
FAQ
- What is Heritage Financial's sales & marketing?
- Heritage Financial (HFWA) reported sales & marketing of $437K in Q2 2026.
- How has Heritage Financial's sales & marketing changed year-over-year?
- Heritage Financial's sales & marketing increased by 30.1% year-over-year, from $336K to $437K.
- What is the long-term trend for Heritage Financial's sales & marketing?
- Over 4 years (2021 to 2025), Heritage Financial's sales & marketing has grown at a -12.6% compound annual growth rate (CAGR), from $2.14M to $1.25M.
- What does sales & marketing mean?
- Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.
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