Hilton Grand Vacations HGV Sales of VOIs — Sales and marketing expense

Similar metrics at other companies

VACVacation Ownership — Marketing and sales

$242M+3.4%

VACSale of vacation ownership products — Expenses

$46M+9.5%

TNLVacation Ownership — Marketing

$108M+16.1%

TNLVOI incentive revenue — Remaining performance obligations

$90M+4.7%

TNLVacation Ownership — Sales administration

$58M+11.5%

TNLVOI incentive revenue — Contract Liabilities

$90M+4.7%

Questions, answered.

What is Hilton Grand Vacations's sales of vois — sales and marketing expense?

Hilton Grand Vacations (HGV) reported sales of vois — sales and marketing expense of $79M in Q1 2026.

How has Hilton Grand Vacations's sales of vois — sales and marketing expense changed year-over-year?

Hilton Grand Vacations's sales of vois — sales and marketing expense increased by 132.4% year-over-year, from $34M to $79M.

What is the long-term trend for Hilton Grand Vacations's sales of vois — sales and marketing expense?

Over 3 years (2021 to 2025), Hilton Grand Vacations's sales of vois — sales and marketing expense has grown at a 145.5% compound annual growth rate (CAGR), from $5M to $74M.

What does sales of vois — sales and marketing expense mean?

Includes all costs incurred to acquire new timeshare customers, such as advertising, sales commissions, and promotional incentives. This metric measures the efficiency of the company's customer acquisition strategy relative to the volume of sales generated. High levels of this expense relative to revenue may indicate rising competition or increased difficulty in converting prospects.