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Imax IMAX Technology rentals — Sales Commissions
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Where this comes from
Reported directly by Imax in its filing.
Tagged under the XBRL concept imax:SalesCommissionsAndFeesReversalOfFees.
The source filing: Imax’s 10-Q, filed July 23, 2026.
- Filed
- Jul 23, 2026, 8:47 AM EDT
- Fiscal quarter
- Q2 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0001628280-26-049300
| (In thousands of U.S. Dollars) | Three Months Ended June 30, 2026 / Sales Commissions | Three Months Ended June 30, 2026 / Marketing and Other | Three Months Ended June 30, 2025 / Sales Commissions | Three Months Ended June 30, 2025 / Marketing and Other |
|---|---|---|---|---|
| Technology sales(1) | $368 | $80 | $218 | $72 |
| Image enhancement and maintenance services(2) | — | 4,584 | — | 3,415 |
| Technology rentals(3) | 190 | 735 | 191 | 669 |
| Total | $558 | $5,399 | $409 | $4,156 |
| (1)Sales commissions paid prior to the recognition of the related revenue are deferred and recognized upon the client acceptance of the IMAX System. Direct advertising and marketing costs for each IMAX System are expensed as incurred and may be reversed when the contractual obligation ceases to exist.(2)Film exploitation costs, including advertising and marketing costs, are expensed as incurred.(3)Sales commissions related to joint revenue sharing arrangements accounted for as operating leases are recognized in the month they are earned by the salesperson, which is typically the month in which the IMAX System is installed, and are subject to subsequent performance-based adjustments. Direct advertising and marketing costs for each IMAX System are expensed as incurred and may be reversed when the contractual obligation ceases to exist. |
Item 1. Financial Statements
FAQ
- What is Imax's technology rentals — sales commissions?
- Imax (IMAX) reported technology rentals — sales commissions of $190K in Q2 2026.
- How has Imax's technology rentals — sales commissions changed year-over-year?
- Imax's technology rentals — sales commissions decreased by 0.5% year-over-year, from $191K to $190K.
- What is the long-term trend for Imax's technology rentals — sales commissions?
- Over 4 years (2021 to 2025), Imax's technology rentals — sales commissions has grown at a 15.0% compound annual growth rate (CAGR), from $399K to $697K.
- What does technology rentals — sales commissions mean?
- This metric tracks the variable compensation paid to sales personnel or intermediaries for securing rental contracts and leasing agreements. It serves as a key indicator of the sales effort required to drive adoption and market penetration of the company's technology solutions. Fluctuations in this metric relative to revenue can highlight changes in customer acquisition costs or sales force productivity.
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