John B. Sanfilippo & Son JBSS Advertising
Advertising at other companies
Other financials
Where this comes from
Reported directly by John B. Sanfilippo & Son in its filing.
Tagged under the XBRL concept us-gaap:AdvertisingExpense.
The official record: John B. Sanfilippo & Son’s 10-K, filed August 20, 2025, on SEC EDGAR. View the filing →
Ask your AI about John B. Sanfilippo & Son's advertising.
Connect your AI assistant and compare it to peers, right in your chat.
Connect your AI

Claude
Questions, answered.
- What is John B. Sanfilippo & Son's advertising?
- John B. Sanfilippo & Son (JBSS) reported advertising of $2.77M in Q2 2025.
- How has John B. Sanfilippo & Son's advertising changed year-over-year?
- John B. Sanfilippo & Son's advertising decreased by 29.3% year-over-year, from $3.93M to $2.77M.
- What is the long-term trend for John B. Sanfilippo & Son's advertising?
- Over 4 years (2021 to 2025), John B. Sanfilippo & Son's advertising has grown at a 4.9% compound annual growth rate (CAGR), from $9.17M to $11.1M.
- What does advertising mean?
- The total costs incurred for promotional activities, media campaigns, and brand marketing initiatives designed to drive consumer demand. This metric measures the company's investment in brand equity and its effectiveness in maintaining market share within the competitive food and snack industry.