Match Group MTCH Tinder — Cost of acquisition

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FAQ

What is Match Group's tinder — cost of acquisition?

Match Group (MTCH) reported tinder — cost of acquisition of $58.04M in Q2 2026.

How has Match Group's tinder — cost of acquisition changed year-over-year?

Match Group's tinder — cost of acquisition increased by 47.7% year-over-year, from $39.28M to $58.04M.

What is the long-term trend for Match Group's tinder — cost of acquisition?

Over 3 years (2022 to 2025), Match Group's tinder — cost of acquisition has grown at a 17.7% compound annual growth rate (CAGR), from $110.63M to $180.59M.

What does tinder — cost of acquisition mean?

This represents the direct costs incurred to acquire new users or subscribers, including marketing spend, advertising, and promotional activities. It is a critical metric for assessing the efficiency of growth strategies and the sustainability of customer acquisition.