What is Philip Morris International's international smoke-free — goodwill (note 5)?

Philip Morris International (PM) reported international smoke-free — goodwill (note 5) of $3.82B in Q1 2026.

What does international smoke-free — goodwill (note 5) mean?

The value of intangible assets like brand reputation and customer loyalty attributed to the international smoke-free business segment.

Business Segments · Goodwill (Note 5)

International Smoke-Free — Goodwill (Note 5)

Philip Morris International International Smoke-Free — Goodwill (Note 5) decreased by 2.5% to $3.82B in Q1 2026 compared to the prior quarter.

Analysis

StatementSegment

CategoryCapital Allocation

SignalContext dependent

VolatilityStable

First reportedQ4 2025

Last reportedQ1 2026

Rolls up toGoodwill

How to read this metric

An increase indicates recent acquisitions in the smoke-free space, while a decrease may signal impairment charges or write-downs of previously acquired assets.

Detailed definition

This represents the carrying value of goodwill specifically allocated to the international smoke-free product segment. I...

Peer comparison

Similar to goodwill allocations in other consumer goods companies undergoing significant portfolio transformation through M&A.

Metric ID: pm_segment_international_smoke_free_goodwill_note_5

Historical Data

2 periods

	Q4 '25	Q1 '26
Value	$3.91B	$3.82B
QoQ Change	—	-2.5%

Range$3.82B – $3.91B

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Frequently Asked Questions

What is Philip Morris International's international smoke-free — goodwill (note 5)?: Philip Morris International (PM) reported international smoke-free — goodwill (note 5) of $3.82B in Q1 2026.
What does international smoke-free — goodwill (note 5) mean?: The value of intangible assets like brand reputation and customer loyalty attributed to the international smoke-free business segment.