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Primo Brands PRMB Business Segments — Intangible asset impairment
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Where this comes from
Reported directly by Primo Brands in its filing.
Tagged under the XBRL concept us-gaap:ImpairmentOfIntangibleAssetsIndefinitelivedExcludingGoodwill.
The source filing: Primo Brands’s 10-K, filed February 27, 2026.
- Filed
- Feb 27, 2026, 3:58 PM EST
- Fiscal year
- FY2025
- Accession
- 0001628280-26-012779
| ($ in millions) | For the Year Ended December 31, 2025 | For the Year Ended December 31, 2024 | 2023 |
|---|---|---|---|
| Marketing expense | 205.5 | 218.5 | 197.7 |
| Selling expense, adjusted 1 | 460.1 | 349.8 | 305.3 |
| General and administrative expense, adjusted 1 | 431.8 | 336.8 | 326.3 |
| Intangible asset impairment | 35.6 | — | — |
| Other income, net | (59.7) | — | — |
| Other segment expense 2 | 356.0 | 301.0 | 71.8 |
| Depreciation and amortization | 610.2 | 333.3 | 305.7 |
| Interest and financing expense, net | 326.5 | 339.6 | 288.1 |
ITEM 16. FORM 10-K SUMMARY
FAQ
- What is Primo Brands's business segments — intangible asset impairment?
- Primo Brands (PRMB) reported business segments — intangible asset impairment of $8.9M in Q4 2025.
- What does business segments — intangible asset impairment mean?
- This metric reflects the non-cash charge recognized when the carrying value of an intangible asset, such as brand names, trademarks, or customer relationships, exceeds its fair market value. It indicates that the economic benefits expected from these assets have declined, often due to changes in market conditions or competitive pressures. Monitoring this helps investors identify potential overvaluation of acquired assets or shifts in brand equity.
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