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Primo Brands PRMB Business Segments — Selling expense, adjusted

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Other financials

Income statement

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Revenue$1.8B+3.8%
Gross profit$548.7M+1.4%
Operating income$180.3M+59.8%
Net income$69.2M+151%
EPS (diluted)$0.19+171%

Balance sheet

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Cash & equivalents$366.8M-11.0%
Total debt$5.7B-2.5%
Total equity$3.0B-8.2%
Total assets$10.6B-3.7%

Cash flow

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Operating cash flow$227.9M+47.0%
CapEx$85.5M+58.6%
Free cash flow$142.4M+40.9%

Valuation

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Market cap$9.19B-6.8%
Enterprise value$14.52B-5.0%
P/E65.2×
P/S1.4×-0.3×

Profitability

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Gross margin29.2%-2.3pp
Operating margin7.2%
Net margin-1.3%-4.6pp
FCF margin5.4%+4.0pp

Returns & leverage

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Return on equity-1%-136pp
Debt / equity1.9×+0.1×
Current ratio1.1×0.0×

Where this comes from

Reported directly by Primo Brands in its filing.

Tagged under the XBRL concept prmb:SellingExpenseAdjusted.

The source filing: Primo Brands’s 10-Q, filed August 5, 2026.

Filed
Aug 5, 2026, 11:43 AM EDT
Fiscal quarter
Q2 FY2026
Calendar quarter
Q2 2026
Accession
0001628280-26-053045
($ in millions)Three Months Ended June 30, 2026Three Months Ended June 30, 2025Six Months Ended June 30, 2026Six Months Ended June 30, 2025
Less:
Cost of sales, adjusted 11,124.71,059.62,164.42,061.9
Marketing expense54.972.498.2116.7
Selling expense, adjusted 1119.4117.2235.6223.1
General and administrative expense, adjusted 1112.2114.3233.0233.9
Other segment expense 264.492.692.7152.5
Depreciation and amortization142.2145.3283.2273.9
Interest and financing expense, net81.381.9159.6164.0

ITEM 1. FINANCIAL STATEMENTS (UNAUDITED)

FAQ

What is Primo Brands's business segments — selling expense, adjusted?
Primo Brands (PRMB) reported business segments — selling expense, adjusted of $119.4M in Q2 2026.
How has Primo Brands's business segments — selling expense, adjusted changed year-over-year?
Primo Brands's business segments — selling expense, adjusted increased by 1.9% year-over-year, from $117.2M to $119.4M.
What is the long-term trend for Primo Brands's business segments — selling expense, adjusted?
Over 3 years (2022 to 2025), Primo Brands's business segments — selling expense, adjusted has grown at a 19.1% compound annual growth rate (CAGR), from $272.3M to $460.1M.
What does business segments — selling expense, adjusted mean?
Includes costs related to the distribution, sales force, and logistics required to bring products to market, excluding non-recurring items. This metric highlights the operational intensity required to support the segment's sales volume.

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