Skip to content
Screener
Purple Innovation, Inc. logo

Purple Innovation, Inc.

PRPL

Purple Innovation is a digitally-native vertical brand that designs and manufactures premium comfort products using proprietary and patented technologies.

Market cap
$35.26M-60.4%

Earnings

Next report

Aug 10, 2026 (In 6 days)
Revenue estimate$103.9M
EPS estimate-$1.84

Competitors

Profile

Purple Innovation is a digitally-native vertical brand that designs and manufactures premium comfort products using proprietary and patented technologies. The company is best known for its Hyper-Elastic Polymer gel technology, which differentiates its offerings from traditional foam and spring-based bedding. Purple operates as an omni-channel business, leveraging a vertically integrated model that includes in-house research, development, and specialized manufacturing equipment.

Competitive position

A leading innovator in the premium mattress market, distinguished by proprietary manufacturing machinery and a unique patented polymer material that disrupts traditional foam and coil categories.

GeographiesUnited States, Australia, Canada, China, Europe, United Kingdom, Japan, Korea
Customer segmentsRetail Consumers, Luxury Home Goods Buyers, E-commerce Shoppers
Business modelDirect-to-Consumer (DTC), Omni-channel Retail, Vertically Integrated Manufacturing
SuppliersRaw material suppliers for polymers, Contract manufacturers for bases and linens, Third-party logistics providers
CustomersDirect-to-consumer e-commerce shoppers, Wholesale retail partners, Showroom visitors
Listed2015
Employees1.6K
CEORob DeMartini
Websitepurple.com
FilingsSEC EDGAR

FAQ

What is Purple Innovation, Inc.'s market cap?
Purple Innovation, Inc. (PRPL) has a market capitalization of $35.3M and trades on NASDAQ.
Who are Purple Innovation, Inc.'s competitors?
Purple Innovation, Inc.'s key competitors include Leggett & Platt, Inc., Aterian, Inc. Common Stock, Culp, Inc. Common Stock, and others. These companies compete in similar markets and product categories.
Who does Purple Innovation, Inc. partner with?
Purple Innovation, Inc.'s notable partners include Mattress Firm, Ashley Furniture, Costco, and others.
What subsidiaries does Purple Innovation, Inc. have?
Purple Innovation, Inc.'s subsidiaries include Advanced Comfort Technologies, Inc. (Intellibed).
Where is Purple Innovation, Inc. headquartered?
Purple Innovation, Inc. is headquartered in United States of America and employs approximately 1,600 people. It has been publicly traded since 2015.