QuidelOrtho Corporation QDEL Advertising — Total Costs & Expenses
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Where this comes from
Reported directly by QuidelOrtho Corporation in its filing.
Tagged under the XBRL concept us-gaap:CostsAndExpenses.
The official record: QuidelOrtho Corporation’s 10-K, filed February 19, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is QuidelOrtho Corporation's advertising — total costs & expenses?
- QuidelOrtho Corporation (QDEL) reported advertising — total costs & expenses of $2.23M in Q4 2025.
- How has QuidelOrtho Corporation's advertising — total costs & expenses changed year-over-year?
- QuidelOrtho Corporation's advertising — total costs & expenses increased by 43.5% year-over-year, from $1.55M to $2.23M.
- What is the long-term trend for QuidelOrtho Corporation's advertising — total costs & expenses?
- Over 4 years (2021 to 2025), QuidelOrtho Corporation's advertising — total costs & expenses has grown at a -10.2% compound annual growth rate (CAGR), from $13.7M to $8.9M.
- What does advertising — total costs & expenses mean?
- This metric represents the total operating expenditures specifically allocated to advertising and promotional activities for a distinct business segment. It captures the investment required to drive brand awareness, product visibility, and market penetration within the company's diagnostic testing portfolio. Monitoring these costs helps investors evaluate the efficiency of marketing spend in supporting revenue growth and competitive positioning.