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Rumble, Inc. RUM Business Segments — Sales & Marketing

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Other financials

Income statement

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Revenue$25.5M+7.4%
Gross profit-$1.5M+75.7%
Operating income-$39.1M-7.5%
Net income-$30.3M-1,042%
EPS (diluted)-$0.12-1,100%

Balance sheet

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Cash & equivalents$219.0M+2,198%
Total debt$1.6M+1.1%
Total equity$249.9M-26.4%
Total assets$311.2M-20.4%

Cash flow

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Operating cash flow-$16.6M-14.6%
CapEx$1.1M+731%
Free cash flow-$17.7M-21.1%

Valuation

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Market cap$1.86B-27.7%
Enterprise value$1.64B-36.5%
P/S18.1×-7.2×

Profitability

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Gross margin-12.1%-5.4pp
Operating margin-126.4%-3.7pp
Net margin-106.9%-41.5pp
FCF margin-75.8%+8.2pp

Returns & leverage

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Return on equity-37.1%-14.7pp
Debt / equity0.0×
Current ratio4.7×-5.2×

Where this comes from

Reported directly by Rumble, Inc. in its filing.

Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.

The official record: Rumble, Inc.’s 10-Q, filed May 14, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Rumble, Inc.'s business segments — sales & marketing?
Rumble, Inc. (RUM) reported business segments — sales & marketing of $8.53M in Q1 2026.
How has Rumble, Inc.'s business segments — sales & marketing changed year-over-year?
Rumble, Inc.'s business segments — sales & marketing increased by 134.5% year-over-year, from $3.64M to $8.53M.
What is the long-term trend for Rumble, Inc.'s business segments — sales & marketing?
Over 2 years (2023 to 2025), Rumble, Inc.'s business segments — sales & marketing has grown at a 33.4% compound annual growth rate (CAGR), from $13.43M to $23.89M.
What does business segments — sales & marketing mean?
Covers the costs associated with acquiring new users, promoting the platform, and building brand awareness. This metric is essential for evaluating the efficiency of customer acquisition strategies and growth initiatives.