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Rumble, Inc. RUM Business Segments — Sales & Marketing

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Other financials

Income statement

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Revenue$25.5M+7.4%
Gross profit-$1.5M+75.7%
Operating income-$39.1M-7.5%
Net income-$30.3M-1,042%
EPS (diluted)-$0.12-1,100%

Balance sheet

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Cash & equivalents$219.0M+2,198%
Total debt$1.6M+1.1%
Total equity$249.9M-26.4%
Total assets$311.2M-20.4%

Cash flow

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Operating cash flow-$16.6M-14.6%
CapEx$1.1M+731%
Free cash flow-$17.7M-21.1%

Valuation

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Market cap$1.71B-38.5%
Enterprise value$1.49B-46.2%
P/S16.7×-10.0×

Profitability

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Gross margin-12.1%-5.4pp
Operating margin-126.4%-3.7pp
Net margin-106.9%-41.5pp
FCF margin-75.8%+8.2pp

Returns & leverage

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Return on equity-37.1%-14.7pp
Debt / equity0.0×
Current ratio4.7×-5.2×

Where this comes from

Reported directly by Rumble, Inc. in its filing.

Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.

The source filing: Rumble, Inc.’s 10-Q, filed May 14, 2026.

Filed
May 14, 2026, 4:10 PM EDT
Fiscal quarter
Q1 FY2026
Calendar quarter
Q1 2026
Accession
0001213900-26-056616
For the three months ended March 31,20262025
Cost of services (content, hosting and other)$26,997,183$30,036,174
General and administrative10,396,56016,633,723
Research and development5,739,9144,789,111
Sales and marketing8,532,4813,638,926
Acquisition-related transaction costs4,847,007-
Amortization and depreciation3,977,8703,292,709
Change in fair value of digital assets4,065,6031,699,416
Total expenses64,556,61860,090,059

ITEM 1. UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

FAQ

What is Rumble, Inc.'s business segments — sales & marketing?
Rumble, Inc. (RUM) reported business segments — sales & marketing of $8.53M in Q1 2026.
How has Rumble, Inc.'s business segments — sales & marketing changed year-over-year?
Rumble, Inc.'s business segments — sales & marketing increased by 134.5% year-over-year, from $3.64M to $8.53M.
What is the long-term trend for Rumble, Inc.'s business segments — sales & marketing?
Over 2 years (2023 to 2025), Rumble, Inc.'s business segments — sales & marketing has grown at a 33.4% compound annual growth rate (CAGR), from $13.43M to $23.89M.
What does business segments — sales & marketing mean?
Covers the costs associated with acquiring new users, promoting the platform, and building brand awareness. This metric is essential for evaluating the efficiency of customer acquisition strategies and growth initiatives.

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