Sweetgreen SG Loyalty Liability — Total Gift Cards and Loyalty Liability

Similar metrics at other companies

PZZAUnredeemed gift card liabilities — Contract Liabilities

$6.85M-1.8%

HLTGuest Loyalty Program — Current portion of liability for guest loyalty program

$1.31B-11.5%

PZZACustomer loyalty program obligations — Contract Liabilities

$3.18M-46.6%

TDUPGift Card — Deferred Revenue

$3.5M-53.3%

WSMStored Value Cards Merchandise Sales And Credit Card Incentives — Gift card and other deferred revenue

$622M+5.5%

SCHLStored value programs — Contract with Customer, Liability

$22.4M+34.1%

Questions, answered.

What is Sweetgreen's loyalty liability — total gift cards and loyalty liability?

Sweetgreen (SG) reported loyalty liability — total gift cards and loyalty liability of $3.53M in Q4 2025.

What does loyalty liability — total gift cards and loyalty liability mean?

This metric represents the total outstanding financial obligation owed to customers related to unredeemed gift cards and accrued loyalty program rewards. It serves as a measure of deferred revenue that reflects future customer engagement and potential foot traffic within the restaurant ecosystem. A growing balance indicates strong brand affinity and a larger pool of prepaid capital available for future consumption.