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TripAdvisor TRIP Advertising — Revenue
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Where this comes from
Reported directly by TripAdvisor in its filing.
Tagged under the XBRL concept us-gaap:RevenueFromContractWithCustomerExcludingAssessedTax.
The source filing: TripAdvisor’s 10-K, filed February 13, 2026.
- Filed
- Feb 13, 2026, 4:02 PM EST
- Fiscal year
- FY2025
- Accession
- 0001193125-26-051281
| Line item | Year ended December 31, 2025 | Year ended December 31, 2024 | Year ended December 31, 2023 |
|---|---|---|---|
| Revenue (Note 2, Note 18) | $1,891 | $1,835 | $1,788 |
| Costs and expenses: | |||
| Cost of sales (exclusive of depreciation and amortization as shown separately below) | 145 | 131 | 119 |
| Marketing | 791 | 729 | 705 |
| Personnel (including stock-based compensation of $108, $120, and $96 - Note 13) | 573 | 595 | 570 |
| Technology | 99 | 91 | 80 |
| General and administrative | 68 | 91 | 79 |
| Depreciation and amortization | 92 | 85 | 87 |
Item 8. Financial Statements and Supplementary Data
FAQ
- What is TripAdvisor's advertising — revenue?
- TripAdvisor (TRIP) reported advertising — revenue of $33M in Q4 2025.
- How has TripAdvisor's advertising — revenue changed year-over-year?
- TripAdvisor's advertising — revenue decreased by 12.0% year-over-year, from $37.5M to $33M.
- What is the long-term trend for TripAdvisor's advertising — revenue?
- Over 2 years (2023 to 2025), TripAdvisor's advertising — revenue has grown at a -4.6% compound annual growth rate (CAGR), from $145M to $132M.
- What does advertising — revenue mean?
- This metric represents the total revenue generated from advertising services provided to business partners, excluding any assessed taxes. It captures the income derived from promotional placements, sponsored listings, and other marketing solutions sold to travel industry participants on the platform. This figure serves as a key indicator of the company's ability to monetize its user traffic and platform reach through B2B advertising partnerships.
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