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TripAdvisor TRIP Advertising — Revenue

Other product segments

Hotel
$550M—

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Other financials

Income statement

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Revenue$382.4M-4.0%
Gross profit$349.6M-5.9%
Operating income-$25.2M-62.6%
Net income-$32.4M-195%
EPS (diluted)-$0.28-250%

Balance sheet

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Cash & equivalents$1.1B-2.9%
Total debt$1.2B-1.0%
Total equity$623.7M-3.0%
Total assets$2.7B-1.1%

Cash flow

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Operating cash flow$117.8M+15.8%
CapEx$16.5M-13.2%
Free cash flow$101.3M+22.5%

Valuation

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Market cap$1.51B-38.5%
Enterprise value$1.64B-35.6%
P/E33.1×-44.5×
P/S0.8×-0.5×

Profitability

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Gross margin92%-0.8pp
Operating margin6.1%-0.7pp
Net margin4.2%+2.2pp
FCF margin32.6%—

Returns & leverage

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Return on equity9.6%+5.5pp
Debt / equity2×0.0×
Current ratio1.2×-0.6×

Where this comes from

Reported directly by TripAdvisor in its filing.

Tagged under the XBRL concept us-gaap:RevenueFromContractWithCustomerExcludingAssessedTax.

The official record: TripAdvisor’s 10-K, filed February 13, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is TripAdvisor's advertising — revenue?
TripAdvisor (TRIP) reported advertising — revenue of $33M in Q4 2025.
How has TripAdvisor's advertising — revenue changed year-over-year?
TripAdvisor's advertising — revenue decreased by 12.0% year-over-year, from $37.5M to $33M.
What is the long-term trend for TripAdvisor's advertising — revenue?
Over 2 years (2023 to 2025), TripAdvisor's advertising — revenue has grown at a -4.6% compound annual growth rate (CAGR), from $145M to $132M.
What does advertising — revenue mean?
This metric represents the total revenue generated from advertising services provided to business partners, excluding any assessed taxes. It captures the income derived from promotional placements, sponsored listings, and other marketing solutions sold to travel industry participants on the platform. This figure serves as a key indicator of the company's ability to monetize its user traffic and platform reach through B2B advertising partnerships.