What does vacation ownership — goodwill mean?

The intangible asset value representing the premium paid for acquisitions within the vacation ownership segment over the fair value of identifiable net assets. It reflects the long-term value of brand equity, customer relationships, and market positioning. Changes in this balance indicate strategic shifts or potential valuation adjustments.

Marriott Vacations Worldwide VAC Vacation Ownership — Goodwill

Other segment segments

Exchange & Third-Party Management

$188M-45.8%

Similar metrics at other companies

TNLVacation Ownership — Business Combination, Goodwill, Expected Tax Deductible, Amount

$0—

TNLTravel and Membership — Goodwill

$939M+0.6%

HSICGlobal Distribution And Value Added Services — Goodwill

$2.11B+4.8%

TNLVacation Ownership — Definite-lived intangibles

$23M0.0%

MTNLodging — Goodwill

$45.01M—

KNFWest — Goodwill

$137.88M+11.5%

Other financials

Income statement

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Revenue$1.3B+4.8%

Net income$22.0M-60.7%

EPS (diluted)$0.64-56.2%

Balance sheet

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Cash & equivalents$596.0M+22.4%

Total debt$4.0B+2.9%

Total equity$2.0B-18.2%

Total assets$9.6B-2.5%

Cash flow

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Operating cash flow-$4.0M-150%

CapEx$8.0M-42.9%

Free cash flow-$12.0M-100%

Valuation

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Market cap$3.35B+0.6%

Profitability

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Net margin-6.7%-11.3pp

FCF margin1.4%-1.9pp

Returns & leverage

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Return on equity-15.5%-24.9pp

Debt / equity2×+0.4×

Where this comes from

Reported directly by Marriott Vacations Worldwide in its filing.

Tagged under the XBRL concept us-gaap:Goodwill.

The official record: Marriott Vacations Worldwide’s 10-K, filed March 2, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Marriott Vacations Worldwide's vacation ownership — goodwill?: Marriott Vacations Worldwide (VAC) reported vacation ownership — goodwill of $2.77B in Q4 2025.
What does vacation ownership — goodwill mean?: The intangible asset value representing the premium paid for acquisitions within the vacation ownership segment over the fair value of identifiable net assets. It reflects the long-term value of brand equity, customer relationships, and market positioning. Changes in this balance indicate strategic shifts or potential valuation adjustments.