What does vacation ownership — goodwill mean?

The intangible asset value representing the premium paid for acquisitions within the vacation ownership segment over the fair value of identifiable net assets. It reflects the long-term value of brand equity, customer relationships, and market positioning. Changes in this balance indicate strategic shifts or potential valuation adjustments.

Marriott Vacations Worldwide (VAC) Vacation Ownership — Goodwill

Screener

Other segment segments

Exchange & Third-Party Management

$188M-45.8%

Similar metrics at other companies

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Other financials

Income statement

See full

Revenue$1.3B+5.9%

Net income$77.0M+11.6%

EPS (diluted)$2.12+19.8%

Balance sheet

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Cash & equivalents$513.0M+9.6%

Total debt$3.9B-2.5%

Total equity$2.1B-17.2%

Total assets$9.5B-4.1%

Cash flow

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Operating cash flow$80.0M+267%

CapEx$14.0M-30.0%

Free cash flow$66.0M+197%

Valuation

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Market cap$4.28B+71.9%

Enterprise value$7.65B+27.5%

P/S0.8×+0.3×

Profitability

See full

Net margin-6.5%-11.6pp

FCF margin1.4%-1.9pp

Returns & leverage

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Return on equity-14.7%-25.4pp

Debt / equity1.9×+0.3×

Where this comes from

Reported directly by Marriott Vacations Worldwide in its filing.

Tagged under the XBRL concept us-gaap:Goodwill.

The source filing: Marriott Vacations Worldwide’s 10-K, filed March 2, 2026.

Filed: Mar 1, 2026, 7:00 PM EST
Fiscal year: FY2025
Accession: 0001524358-26-000010

($ in millions)	Vacation Ownership	Exchange & Third-Party Management	Total Consolidated
Balance at December 31, 2024	2,770	347	3,117
Impairment	—	(159)	(159)
Balance at December 31, 2025	$2,770	$188	$2,958

Item 8. Financial Statements and Supplementary Data

FAQ

What is Marriott Vacations Worldwide's vacation ownership — goodwill?: Marriott Vacations Worldwide (VAC) reported vacation ownership — goodwill of $2.77B in Q4 2025.
What does vacation ownership — goodwill mean?: The intangible asset value representing the premium paid for acquisitions within the vacation ownership segment over the fair value of identifiable net assets. It reflects the long-term value of brand equity, customer relationships, and market positioning. Changes in this balance indicate strategic shifts or potential valuation adjustments.