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Whirlpool WHR Advertising

Advertising at other companies

ALH
Alliance Laundry Holdings Inc.ALH
$4M+13.5%

Other financials

Income statement

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Revenue$3.3B-9.6%
Gross profit$415.0M-31.6%
Operating income$18.0M-90.2%
Net income-$82.0M-215%
EPS (diluted)-$1.43-212%

Balance sheet

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Cash & equivalents$626.0M-38.9%
Total debt$6.5B+5.8%
Total equity$3.8B+47.1%
Total assets$16.2B-2.0%

Cash flow

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Operating cash flow-$827.0M-14.7%
CapEx$68.0M-5.6%
Free cash flow-$895.0M-12.9%

Valuation

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Market cap$2.35B-30.4%
Enterprise value$8.25B-7.5%
P/E14.3×-467×
P/S0.2×-0.1×

Profitability

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Gross margin14.5%-1.7pp
Operating margin4.4%—
Net margin1.1%+1.0pp
FCF margin-0.1%—

Returns & leverage

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Return on equity5.2%+4.9pp
Debt / equity1.7×-0.7×
Current ratio0.9×+0.2×

Where this comes from

Reported directly by Whirlpool in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: Whirlpool’s 10-K, filed February 11, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Whirlpool's advertising?
Whirlpool (WHR) reported advertising of $69M in Q4 2025.
How has Whirlpool's advertising changed year-over-year?
Whirlpool's advertising increased by 4.5% year-over-year, from $66M to $69M.
What is the long-term trend for Whirlpool's advertising?
Over 4 years (2021 to 2025), Whirlpool's advertising has grown at a -5.4% compound annual growth rate (CAGR), from $345M to $276M.
What does advertising mean?
Includes all costs incurred for advertising, marketing, and promotional activities intended to build brand equity and drive product demand. This expense is a key indicator of the company's investment in maintaining market share and supporting new product launches.