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Whirlpool WHR Advertising
Advertising at other companies
Other financials
Where this comes from
Reported directly by Whirlpool in its filing.
Tagged under the XBRL concept us-gaap:AdvertisingExpense.
The source filing: Whirlpool’s 10-K, filed February 11, 2026.
- Filed
- Feb 10, 2026, 7:00 PM EST
- Fiscal year
- FY2025
- Accession
- 0000106640-26-000009
FAQ
- What is Whirlpool's advertising?
- Whirlpool (WHR) reported advertising of $69M in Q4 2025.
- How has Whirlpool's advertising changed year-over-year?
- Whirlpool's advertising increased by 4.5% year-over-year, from $66M to $69M.
- What is the long-term trend for Whirlpool's advertising?
- Over 4 years (2021 to 2025), Whirlpool's advertising has grown at a -5.4% compound annual growth rate (CAGR), from $345M to $276M.
- What does advertising mean?
- Includes all costs incurred for advertising, marketing, and promotional activities intended to build brand equity and drive product demand. This expense is a key indicator of the company's investment in maintaining market share and supporting new product launches.
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