Wingstop WING Advertising fund liabilities
Advertising fund liabilities at other companies
Other financials
Where this comes from
Reported directly by Wingstop in its filing.
Tagged under the XBRL concept wing:AdvertisingFundLiabilitiesRestricted.
The official record: Wingstop’s 10-Q, filed April 29, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is Wingstop's advertising fund liabilities?
- Wingstop (WING) reported advertising fund liabilities of $30.92M in Q1 2026.
- How has Wingstop's advertising fund liabilities changed year-over-year?
- Wingstop's advertising fund liabilities increased by 42.2% year-over-year, from $21.74M to $30.92M.
- What is the long-term trend for Wingstop's advertising fund liabilities?
- Over 5 years (2020 to 2025), Wingstop's advertising fund liabilities has grown at a -0.4% compound annual growth rate (CAGR), from $16.49M to $16.14M.
- What does advertising fund liabilities mean?
- This represents the obligation to spend collected advertising contributions on behalf of the franchise system for marketing and promotional purposes. It reflects the timing difference between the collection of marketing fees from franchisees and the actual expenditure on advertising programs. A significant balance indicates a commitment to future marketing investments that have been funded but not yet executed.