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Wingstop WING Advertising fund liabilities

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Other financials

Income statement

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Revenue$185.6M+6.4%
Gross profit$160.5M+7.1%
Operating income$54.6M+20.8%
Net income$31.3M+16.9%
EPS (diluted)$1.15+19.8%

Balance sheet

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Cash & equivalents$127.5M-44.1%
Total debt$1.3B+0.3%
Total equity-$773.0M-12.7%
Total assets$658.0M-7.1%

Cash flow

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Operating cash flow$6.9M+5.1%
CapEx$18.2M+26.8%
Free cash flow$43.7M+153%

Valuation

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Market cap$3.18B-66.1%
Enterprise value$4.32B-58.5%
P/E27.3×-27.4×
P/S4.4×-9.6×

Profitability

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Gross margin86.3%+0.5pp
Operating margin27.9%+3.2pp
Net margin16.2%-9.5pp
FCF margin19.7%+4.6pp

Returns & leverage

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Return on equity-16%—
Debt / equity-1.6×—
Current ratio3×-1.4×

Where this comes from

Reported directly by Wingstop in its filing.

Tagged under the XBRL concept wing:AdvertisingFundLiabilitiesRestricted.

The source filing: Wingstop’s 10-Q, filed July 29, 2026.

Filed
Jul 29, 2026, 4:00 PM EDT
Fiscal quarter
Q2 FY2026
Calendar quarter
Q2 2026
Accession
0001628280-26-050580
Line itemJune 27,2026December 27,2025
Accounts payable$10,267$12,846
Current portion of operating lease liabilities3,7133,232
Other current liabilities36,59649,744
Advertising fund liabilities19,63016,143
Total current liabilities70,20681,965
Long-term debt, net1,210,5891,209,094
Operating lease liabilities58,17358,080
Deferred revenues, net of current51,47147,721

Item 1. Financial Statements

FAQ

What is Wingstop's advertising fund liabilities?
Wingstop (WING) reported advertising fund liabilities of $19.63M in Q2 2026.
How has Wingstop's advertising fund liabilities changed year-over-year?
Wingstop's advertising fund liabilities decreased by 6.7% year-over-year, from $21.03M to $19.63M.
What is the long-term trend for Wingstop's advertising fund liabilities?
Over 5 years (2020 to 2025), Wingstop's advertising fund liabilities has grown at a -0.4% compound annual growth rate (CAGR), from $16.49M to $16.14M.
What does advertising fund liabilities mean?
This represents the obligation to spend collected advertising contributions on behalf of the franchise system for marketing and promotional purposes. It reflects the timing difference between the collection of marketing fees from franchisees and the actual expenditure on advertising programs. A significant balance indicates a commitment to future marketing investments that have been funded but not yet executed.

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