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Zebra Technologies

ZBRA

Zebra Technologies is a global leader in the Automatic Identification and Data Capture (AIDC) industry, providing a comprehensive ecosystem of hardware, software, and services to digitize and automate frontline workflows.

Market cap
$12.6B-25.4%
Revenue$5.6B+9.2%
Net income$418.0M-23.9%
Free cash flow$836.0M-16.5%
EPS (diluted)$8.28-21.7%
Trailing twelve months · change vs. prior year

Earnings

Next report

Aug 4, 2026 (In 6 days)
Revenue estimate$1.5B
EPS estimate$4.35

Financials

Q1 2026

Income statement

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Revenue$1.5B+14.3%
Gross profit$742.0M+15.0%
Operating income$215.0M+10.3%
Net income$135.0M-0.7%
EPS (diluted)$2.72+3.8%

Balance sheet

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Cash & equivalents$114.0M-87.0%
Total debt$2.8B+20.7%
Total equity$3.5B-4.3%
Total assets$8.3B+5.5%

Cash flow

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Operating cash flow$176.0M-1.1%
CapEx$13.0M-35.0%
Free cash flow$163.0M+3.2%

Valuation & ratios

Valuation

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Market cap$12.6B-25.4%
Enterprise value$15.34B-17.1%
P/E30.2×-0.9×
P/S2.3×-1.0×

Profitability

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Gross margin48.2%-0.6pp
Operating margin12.9%-2.3pp
Net margin7.5%-3.2pp
FCF margin15%-4.6pp

Returns & leverage

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Return on equity11.8%-4.4pp
Debt / equity0.8×+0.2×
Current ratio-0.5×

Segments

By geography

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North America$728.0M+13.9%
EMEA$507.0M+13.2%
Asia Pacific$167.0M+21.9%
Latin America$93.0M+10.7%

By segment

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CF$825.0M
AVA$670.0M

By product

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Tangible Products$1.2B+15.9%
Services and Software$264.0M+7.3%

Competitors

Profile

Zebra Technologies is a global leader in the Automatic Identification and Data Capture (AIDC) industry, providing a comprehensive ecosystem of hardware, software, and services to digitize and automate frontline workflows. The company's core value proposition centers on empowering enterprises to track, manage, and optimize assets and personnel in real-time through intelligent data capture and cloud-based analytics. Their solutions are designed to improve operational efficiency and productivity across complex supply chains and customer-facing environments.

Competitive position

Zebra is a dominant market leader in the AIDC space with the industry's largest installed base and an extensive global channel network of over 10,000 partners.

GeographiesNorth America, Europe, Asia-Pacific, Latin America
Customer segmentsEnterprise, Public Sector, Small and Medium Business
Business modelHardware-as-a-Service, Subscription SaaS, B2B Manufacturing, Professional Services
SuppliersElectronics Manufacturing Services (EMS), Joint Design Manufacturers (JDM), Semiconductor suppliers, Raw material providers for thermal labels and ribbons
CustomersValue-Added Resellers (VARs), Independent Software Vendors (ISVs), Direct Marketers, Original Equipment Manufacturers (OEMs), Global Distributors
Listed1991
Employees9.8K
CEOWilliam J. Burns
Websitezebra.com
FilingsSEC EDGAR

Questions, answered.

What is Zebra Technologies's market cap?
Zebra Technologies (ZBRA) has a market capitalization of $12.6B and trades on NASDAQ.
What is Zebra Technologies's revenue and profitability?
Zebra Technologies generated $5.6B in trailing twelve-month revenue with net income of $418.0M, representing a net margin of 7.5%. Gross margin stands at 48.2%, with free cash flow of $836.0M. These figures are based on the Q1 2026 filing.
Who are Zebra Technologies's competitors?
Zebra Technologies's key competitors include Cognex, Avery Dennison, Honeywell, and others. These companies compete in similar markets and product categories.
Who does Zebra Technologies partner with?
Zebra Technologies's notable partners include Google.
What subsidiaries does Zebra Technologies have?
Zebra Technologies's subsidiaries include Elo Holdings, Inc., Photoneo.
Where is Zebra Technologies headquartered?
Zebra Technologies is headquartered in United States of America and employs approximately 9,750 people. It has been publicly traded since 1991.