Alaska Air Group ALK Selling Expense
Selling Expense at other companies
Other financials
Where this comes from
Reported directly by Alaska Air Group in its filing.
Tagged under the XBRL concept us-gaap:SellingExpense.
The official record: Alaska Air Group’s 10-Q, filed May 7, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is Alaska Air Group's selling expense?
- Alaska Air Group (ALK) reported selling expense of $99M in Q1 2026.
- How has Alaska Air Group's selling expense changed year-over-year?
- Alaska Air Group's selling expense decreased by 1.0% year-over-year, from $100M to $99M.
- What is the long-term trend for Alaska Air Group's selling expense?
- Over 4 years (2021 to 2025), Alaska Air Group's selling expense has grown at a 23.8% compound annual growth rate (CAGR), from $173M to $407M.
- What does selling expense mean?
- This encompasses costs related to marketing, advertising, distribution, and commissions paid to travel agencies or global distribution systems. It reflects the company's investment in customer acquisition and brand visibility. Analyzing this helps evaluate the efficiency of the airline's sales and distribution strategy.