Other
Selling Expense
United Airlines Holdings Selling Expense decreased by 8.6% to $522.00M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 5.2%, from $496.00M to $522.00M. Over 4 years (FY 2021 to FY 2025), Selling Expense shows an upward trend with a 32.9% CAGR.
Analysis
StatementIncome Statement
SectionOther
CategoryEfficiency
SignalContext dependent
VolatilityModerate
First reportedQ1 2016
Last reportedQ1 2026Apr 22, 2026
How to read this metric
Rising costs may indicate aggressive growth strategies, while declining costs could signal operational streamlining or reduced market activity.
Detailed definition
Selling expenses include costs associated with marketing, advertising, sales commissions, and the logistics of distribut...
Peer comparison
Often grouped with G&A as SG&A; peers in similar industries report this to show sales force effectiveness.
Metric ID:
other_selling_expenseHistorical Data
20 periods
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $139.00M | $218.00M | $235.00M | $226.00M | $393.00M | $482.00M | $434.00M | $403.00M | $487.00M | $516.00M | $571.00M | $480.00M | $626.00M | $574.00M | $551.00M | $496.00M | $487.00M | $555.00M | $571.00M | $522.00M |
| QoQ Change | — | +56.8% | +7.8% | -3.8% | +73.9% | +22.6% | -10.0% | -7.1% | +20.8% | +6.0% | +10.7% | -15.9% | +30.4% | -8.3% | -4.0% | -10.0% | -1.8% | +14.0% | +2.9% | -8.6% |
| YoY Change | — | — | — | — | +182.7% | +121.1% | +84.7% | +78.3% | +23.9% | +7.1% | +31.6% | +19.1% | +28.5% | +11.2% | -3.5% | +3.3% | -22.2% | -3.3% | +3.6% | +5.2% |
Range$139.00M – $626.00M
CAGR+32.1%
Avg YoY Growth+35.7%
Median YoY Growth+15.2%
Selling Expense at Other Companies
Frequently Asked Questions
- What is United Airlines Holdings's selling expense?
- United Airlines Holdings (UAL) reported selling expense of $522.00M in Q1 2026.
- How has United Airlines Holdings's selling expense changed year-over-year?
- United Airlines Holdings's selling expense increased by 5.2% year-over-year, from $496.00M to $522.00M.
- What is the long-term trend for United Airlines Holdings's selling expense?
- Over 4 years (2021 to 2025), United Airlines Holdings's selling expense has grown at a 32.9% compound annual growth rate (CAGR), from $677.00M to $2.11B.
- What does selling expense mean?
- Costs related to marketing, selling, and distributing products to customers.