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Selling Expense at other companies

Alaska Air Group logo
Alaska Air GroupALK
$115M+9.5%

Other financials

Income statement

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Revenue$17.7B+16.0%
Operating income$1.1B-17.3%
Net income$805.0M-17.3%
EPS (diluted)$2.46-17.2%

Balance sheet

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Cash & equivalents$10.2B+6.7%
Total debt$33.7B+2.7%
Total equity$16.7B+24.9%
Total assets$84.6B+9.6%

Cash flow

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Operating cash flow$1.6B-27.4%
CapEx-$4.7B-464%
Free cash flow-$3.1B-431%

Valuation

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Market cap$41.91B+45.7%
Enterprise value$65.41B+25.7%
P/E12×+3.3×
P/S0.7×+0.2×

Profitability

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Operating margin7.7%-0.9pp
Net margin5.6%-0.1pp
FCF margin7%+6.0pp

Returns & leverage

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Return on equity23.3%-4.4pp
Debt / equity-0.4×
Current ratio0.8×+0.1×

Where this comes from

Reported directly by United Airlines Holdings in its filing.

Tagged under the XBRL concept us-gaap:SellingExpense.

The source filing: United Airlines Holdings’s 10-Q, filed April 22, 2026.

Filed
Apr 22, 2026, 4:02 PM EDT
Fiscal quarter
Q1 FY2026
Calendar quarter
Q1 2026
Accession
0000100517-26-000091
Line itemThree Months Ended March 31, 2026Three Months Ended March 31, 2025
Aircraft maintenance materials and outside repairs854731
Depreciation and amortization756727
Regional capacity purchase692650
Distribution expenses522496
Aircraft rent8351
Special charges (credits)(389)(108)
Other operating expenses2,5422,326
Total operating expense13,61112,605

ITEM 1. FINANCIAL STATEMENTS.

FAQ

What is United Airlines Holdings's selling expense?
United Airlines Holdings (UAL) reported selling expense of $522M in Q1 2026.
How has United Airlines Holdings's selling expense changed year-over-year?
United Airlines Holdings's selling expense increased by 5.2% year-over-year, from $496M to $522M.
What is the long-term trend for United Airlines Holdings's selling expense?
Over 4 years (2021 to 2025), United Airlines Holdings's selling expense has grown at a 32.9% compound annual growth rate (CAGR), from $677M to $2.11B.
What does selling expense mean?
This includes costs related to marketing, advertising, and distribution channels used to sell tickets and services. It captures the investment required to acquire and retain customers in a competitive market.

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