Discontinued — last reported Q4 '17
Non-Current Assets
Goodwill
Applovin Corporation Goodwill decreased by 0.1% to $1.54B in Q4 2025 compared to the prior quarter. Year-over-year, this metric declined by 14.6%, from $1.80B to $1.54B. Over 5 years (FY 2020 to FY 2025), Goodwill shows an upward trend with a 43.9% CAGR.
Analysis
StatementBalance Sheet Statement
SectionNon-Current Assets
CategoryCapital Allocation
SignalContext dependent
VolatilityStable
First reportedQ3 2015
Last reportedQ4 2017
How to read this metric
High goodwill indicates a history of aggressive M&A; significant write-downs signal that acquired assets are underperforming expectations.
Detailed definition
Goodwill represents the premium paid over the fair market value of net identifiable assets during an acquisition. It ref...
Peer comparison
Common in industries with high M&A activity; peers are compared based on the ratio of goodwill to total equity.
Metric ID:
goodwillHistorical Data
19 periods
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $1.02B | $997.66M | $966.43M | $1.58B | $1.82B | $1.76B | $1.82B | $1.83B | $1.83B | $1.81B | $1.84B | $1.83B | $1.82B | $1.85B | $1.80B | $1.64B | $1.54B | $1.54B | $1.54B |
| QoQ Change | — | -1.8% | -3.1% | +64.0% | +14.8% | -3.1% | +3.4% | +0.5% | -0.2% | -0.9% | +1.6% | -0.8% | -0.3% | +1.7% | -2.6% | -9.1% | -6.1% | +0.1% | -0.1% |
| YoY Change | — | — | — | — | +79.0% | +76.7% | +88.7% | +15.7% | +0.6% | +2.9% | +1.0% | -0.4% | -0.5% | +2.1% | -2.1% | -10.3% | -15.5% | -16.8% | -14.6% |
Range$966.43M – $1.85B
CAGR+9.7%
Avg YoY Growth+13.8%
Median YoY Growth+0.6%
Business Segments
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Goodwill at Other Companies
Frequently Asked Questions
- What is Applovin Corporation's goodwill?
- Applovin Corporation (APP) reported goodwill of $1.54B in Q4 2025.
- How has Applovin Corporation's goodwill changed year-over-year?
- Applovin Corporation's goodwill decreased by 14.6% year-over-year, from $1.80B to $1.54B.
- What is the long-term trend for Applovin Corporation's goodwill?
- Over 5 years (2020 to 2025), Applovin Corporation's goodwill has grown at a 43.9% compound annual growth rate (CAGR), from $249.77M to $1.54B.
- What does goodwill mean?
- The premium paid for an acquisition above the value of its tangible and identifiable assets.