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Associated Banc-Corp ASB Sales & Marketing
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Where this comes from
Reported directly by Associated Banc-Corp in its filing.
Tagged under the XBRL concept us-gaap:MarketingAndAdvertisingExpense.
The source filing: Associated Banc-Corp’s 10-Q, filed April 28, 2026.
- Filed
- Apr 28, 2026, 4:11 PM EDT
- Fiscal quarter
- Q1 FY2026
- Calendar quarter
- Q1 2026
- Accession
- 0000007789-26-000141
| (in thousands, except per share data) | Three Months Ended Mar 31, 2026 | Three Months Ended Mar 31, 2025 |
|---|---|---|
| Personnel | 135,172 | 123,897 |
| Technology | 29,736 | 27,139 |
| Occupancy | 13,725 | 15,381 |
| Business development and advertising | 7,827 | 6,386 |
| Equipment | 5,610 | 4,527 |
| Legal and professional | 6,721 | 6,083 |
| Loan and foreclosure costs | 1,707 | 2,594 |
| FDIC assessment | 8,837 | 10,436 |
Item 1. Financial Statements (Unaudited):
FAQ
- What is Associated Banc-Corp's sales & marketing?
- Associated Banc-Corp (ASB) reported sales & marketing of $7.83M in Q1 2026.
- How has Associated Banc-Corp's sales & marketing changed year-over-year?
- Associated Banc-Corp's sales & marketing increased by 22.6% year-over-year, from $6.39M to $7.83M.
- What is the long-term trend for Associated Banc-Corp's sales & marketing?
- Over 4 years (2021 to 2025), Associated Banc-Corp's sales & marketing has grown at a 10.6% compound annual growth rate (CAGR), from $21.15M to $31.61M.
- What does sales & marketing mean?
- Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.
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