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JPMorgan Chase JPM Sales & Marketing

Sales & Marketing at other companies

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Other financials

Income statement

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Revenue$49.8B+10.0%
Net income$16.5B+12.6%
EPS (diluted)$5.94+17.2%

Balance sheet

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Cash & equivalents$312.14B-26.7%
Total debt$526.11B+9.3%
Total equity$364.04B+3.6%
Total assets$4.90T+12.5%

Cash flow

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Operating cash flow-$211.76B+15.9%

Valuation

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Market cap$881.69B+12.8%
Enterprise value$1.1T+28.0%
P/E15×+1.1×
P/S4.7×+0.3×

Profitability

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Net margin31.5%-1.5pp

Returns & leverage

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Return on equity16.5%-0.9pp
Debt / equity1.4×+0.1×

Where this comes from

Reported directly by JPMorgan Chase in its filing.

Tagged under the XBRL concept us-gaap:MarketingAndAdvertisingExpense.

The official record: JPMorgan Chase’s 10-Q, filed May 1, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is JPMorgan Chase's sales & marketing?
JPMorgan Chase (JPM) reported sales & marketing of $1.6B in Q1 2026.
How has JPMorgan Chase's sales & marketing changed year-over-year?
JPMorgan Chase's sales & marketing increased by 23.0% year-over-year, from $1.3B to $1.6B.
What is the long-term trend for JPMorgan Chase's sales & marketing?
Over 4 years (2021 to 2025), JPMorgan Chase's sales & marketing has grown at a 16.2% compound annual growth rate (CAGR), from $3.04B to $5.53B.
What does sales & marketing mean?
Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.