Operating Expenses
Sales & Marketing
JPMorgan Chase Sales & Marketing increased by 9.3% to $1.60B in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 23.0%, from $1.30B to $1.60B. Over 4 years (FY 2021 to FY 2025), Sales & Marketing shows an upward trend with a 16.2% CAGR.
Analysis
StatementIncome Statement
SectionOperating Expenses
CategoryEfficiency
SignalContext dependent
VolatilityModerate
First reportedQ4 2013
Last reportedQ4 2025
How to read this metric
An increase may signal an aggressive growth strategy, while a decrease might indicate cost-cutting or reduced market investment.
Detailed definition
Selling and marketing expenses include costs associated with advertising, sales force compensation, and promotional acti...
Peer comparison
Common operating expense category; analyzed as a percentage of revenue to gauge marketing efficiency.
Metric ID:
selling_and_marketingHistorical Data
20 periods
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $626.00M | $712.00M | $947.00M | $920.00M | $881.00M | $1.02B | $1.09B | $1.05B | $1.12B | $1.13B | $1.30B | $1.16B | $1.22B | $1.26B | $1.34B | $1.30B | $1.28B | $1.48B | $1.47B | $1.60B |
| QoQ Change | — | +13.7% | +33.0% | -2.9% | -4.2% | +15.4% | +7.5% | -4.4% | +7.4% | +0.4% | +15.3% | -10.6% | +5.3% | +3.0% | +6.1% | -2.3% | -1.9% | +15.7% | -0.8% | +9.3% |
| YoY Change | — | — | — | — | +40.7% | +42.8% | +15.4% | +13.6% | +27.4% | +10.7% | +18.8% | +11.0% | +8.8% | +11.7% | +2.9% | +12.4% | +4.8% | +17.6% | +10.0% | +23.0% |
Range$626.00M – $1.60B
CAGR+21.9%
Avg YoY Growth+17.0%
Median YoY Growth+13.0%
Sales & Marketing at Other Companies
Frequently Asked Questions
- What is JPMorgan Chase's sales & marketing?
- JPMorgan Chase (JPM) reported sales & marketing of $1.60B in Q1 2026.
- How has JPMorgan Chase's sales & marketing changed year-over-year?
- JPMorgan Chase's sales & marketing increased by 23.0% year-over-year, from $1.30B to $1.60B.
- What is the long-term trend for JPMorgan Chase's sales & marketing?
- Over 4 years (2021 to 2025), JPMorgan Chase's sales & marketing has grown at a 16.2% compound annual growth rate (CAGR), from $3.04B to $5.53B.
- What does sales & marketing mean?
- Costs related to promoting products and acquiring or retaining customers.