Operating Expenses
Sales & Marketing
Bank of America Sales & Marketing decreased by 5.3% to $533.00M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 5.3%, from $506.00M to $533.00M. Over 4 years (FY 2021 to FY 2025), Sales & Marketing shows an upward trend with a 3.3% CAGR.
Analysis
StatementIncome Statement
SectionOperating Expenses
CategoryEfficiency
SignalContext dependent
VolatilityModerate
First reportedQ4 2013
Last reportedQ4 2025
How to read this metric
An increase may signal an aggressive growth strategy, while a decrease might indicate cost-cutting or reduced market investment.
Detailed definition
Selling and marketing expenses include costs associated with advertising, sales force compensation, and promotional acti...
Peer comparison
Common operating expense category; analyzed as a percentage of revenue to gauge marketing efficiency.
Metric ID:
selling_and_marketingHistorical Data
20 periods
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $810.00M | $347.00M | $411.00M | $397.00M | $463.00M | $505.00M | $460.00M | $458.00M | $513.00M | $501.00M | $455.00M | $455.00M | $487.00M | $504.00M | $510.00M | $506.00M | $563.00M | $572.00M | $563.00M | $533.00M |
| QoQ Change | — | -57.2% | +18.4% | -3.4% | +16.6% | +9.1% | -8.9% | -0.4% | +12.0% | -2.3% | -9.2% | +0.0% | +7.0% | +3.5% | +1.2% | -0.8% | +11.3% | +1.6% | -1.6% | -5.3% |
| YoY Change | — | — | — | — | -42.8% | +45.5% | +11.9% | +15.4% | +10.8% | -0.8% | -1.1% | -0.7% | -5.1% | +0.6% | +12.1% | +11.2% | +15.6% | +13.5% | +10.4% | +5.3% |
Range$347.00M – $810.00M
CAGR-8.4%
Avg YoY Growth+6.4%
Median YoY Growth+10.6%
Current Streak2 quarters decline
Sales & Marketing at Other Companies
Frequently Asked Questions
- What is Bank of America's sales & marketing?
- Bank of America (BAC) reported sales & marketing of $533.00M in Q1 2026.
- How has Bank of America's sales & marketing changed year-over-year?
- Bank of America's sales & marketing increased by 5.3% year-over-year, from $506.00M to $533.00M.
- What is the long-term trend for Bank of America's sales & marketing?
- Over 4 years (2021 to 2025), Bank of America's sales & marketing has grown at a 3.3% compound annual growth rate (CAGR), from $1.94B to $2.20B.
- What does sales & marketing mean?
- Costs related to promoting products and acquiring or retaining customers.