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Bank of America BAC Sales & Marketing

Sales & Marketing at other companies

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Other financials

Income statement

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Revenue$30.3B+7.2%
Net income$8.6B+16.6%
EPS (diluted)$1.11+24.7%

Balance sheet

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Cash & equivalents$242.48B-11.4%
Total debt$337.44B+7.7%
Total equity$300.67B+2.3%
Total assets$3.50T+4.4%

Cash flow

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Operating cash flow$41.8B+2,013%

Valuation

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Market cap$410.75B+16.9%
Enterprise value$505.71B+24.0%
P/E13×+0.4×
P/S3.5×+0.3×

Profitability

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Net margin27.3%+1.8pp

Returns & leverage

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Return on equity10.7%+1.2pp
Debt / equity1.1×+0.1×

Where this comes from

Reported directly by Bank of America in its filing.

Tagged under the XBRL concept us-gaap:MarketingAndAdvertisingExpense.

The official record: Bank of America’s 10-Q, filed May 1, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Bank of America's sales & marketing?
Bank of America (BAC) reported sales & marketing of $533M in Q1 2026.
How has Bank of America's sales & marketing changed year-over-year?
Bank of America's sales & marketing increased by 5.3% year-over-year, from $506M to $533M.
What is the long-term trend for Bank of America's sales & marketing?
Over 4 years (2021 to 2025), Bank of America's sales & marketing has grown at a 3.3% compound annual growth rate (CAGR), from $1.94B to $2.2B.
What does sales & marketing mean?
Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.