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First Horizon FHN Sales & Marketing
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Where this comes from
Reported directly by First Horizon in its filing.
Tagged under the XBRL concept us-gaap:MarketingAndAdvertisingExpense.
The source filing: First Horizon’s 10-Q, filed August 6, 2026.
- Filed
- Aug 6, 2026, 4:17 PM EDT
- Fiscal quarter
- Q2 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0000036966-26-000155
| (Dollars in millions) | Commercial, Consumer & Wealth | Wholesale | Corporate | Consolidated |
|---|---|---|---|---|
| Net occupancy expense | 19 | 2 | 15 | 36 |
| Operations services | 4 | 6 | 16 | 26 |
| Legal and professional fees | 3 | 1 | 14 | 18 |
| Advertising and public relations | — | — | 17 | 17 |
| Deposit insurance expense | — | — | 12 | 12 |
| Equipment expense | 3 | — | 8 | 11 |
| Amortization of intangible assets | 8 | — | — | 8 |
| Other expense | 16 | 9 | 35 | 60 |
Item 1. [Financial Statements](#i5fa0e3cbccce46a9bbf1ea1c199d896c_28)
FAQ
- What is First Horizon's sales & marketing?
- First Horizon (FHN) reported sales & marketing of $17M in Q2 2026.
- How has First Horizon's sales & marketing changed year-over-year?
- First Horizon's sales & marketing increased by 21.4% year-over-year, from $14M to $17M.
- What is the long-term trend for First Horizon's sales & marketing?
- Over 4 years (2021 to 2025), First Horizon's sales & marketing has grown at a 9.9% compound annual growth rate (CAGR), from $37M to $54M.
- What does sales & marketing mean?
- Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.
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