First Horizon FHN Sales & Marketing
Sales & Marketing at other companies
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Where this comes from
Reported directly by First Horizon in its filing.
Tagged under the XBRL concept us-gaap:MarketingAndAdvertisingExpense.
The official record: First Horizon’s 10-Q, filed May 7, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is First Horizon's sales & marketing?
- First Horizon (FHN) reported sales & marketing of $10M in Q1 2026.
- How has First Horizon's sales & marketing changed year-over-year?
- First Horizon's sales & marketing decreased by 0.0% year-over-year, from $10M to $10M.
- What is the long-term trend for First Horizon's sales & marketing?
- Over 4 years (2021 to 2025), First Horizon's sales & marketing has grown at a 9.9% compound annual growth rate (CAGR), from $37M to $54M.
- What does sales & marketing mean?
- Costs for advertising and acquiring new customers.
- How do you interpret sales & marketing?
- Higher spending is intended to drive revenue growth, but must be balanced against the expected return on customer acquisition costs.
- How does sales & marketing compare across companies?
- Often correlates with the bank's growth phase and competitive intensity in its primary markets.