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Wells Fargo & Company WFC Sales & Marketing

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Other financials

Income statement

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Revenue$21.4B+6.4%
Net income$5.3B+7.3%
EPS (diluted)$1.60+15.1%

Balance sheet

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Cash & equivalents$173.27B-1.6%
Total debt$220.37B-30.6%
Total equity$178.40B-1.5%
Total assets$2.21T+13.1%

Cash flow

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Operating cash flow$9.1B+183%

Valuation

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Market cap$256.63B+1.0%
Enterprise value$303.72B-29.3%
P/E11.8×-0.5×
P/S-0.1×

Profitability

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Net margin25.5%+1.0pp

Returns & leverage

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Return on equity12.1%+1.0pp
Debt / equity1.2×-0.5×

Where this comes from

Reported directly by Wells Fargo & Company in its filing.

Tagged under the XBRL concept us-gaap:MarketingAndAdvertisingExpense.

The official record: Wells Fargo & Company’s 10-Q, filed April 29, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Wells Fargo & Company's sales & marketing?
Wells Fargo & Company (WFC) reported sales & marketing of $369M in Q1 2026.
How has Wells Fargo & Company's sales & marketing changed year-over-year?
Wells Fargo & Company's sales & marketing increased by 103.9% year-over-year, from $181M to $369M.
What is the long-term trend for Wells Fargo & Company's sales & marketing?
Over 4 years (2021 to 2025), Wells Fargo & Company's sales & marketing has grown at a 16.2% compound annual growth rate (CAGR), from $600M to $1.09B.
What does sales & marketing mean?
Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.