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Citigroup C Sales & Marketing

Sales & Marketing at other companies

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JPMorgan ChaseJPM
$1.6B+23.0%
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Bank of AmericaBAC
$533M+5.3%
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Wells Fargo & CompanyWFC
$369M+104%
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PopularBPOP
$22.86M-3.4%
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Morgan StanleyMS
$310M+30.3%

Other financials

Income statement

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Revenue$24.6B+14.1%
Net income$5.8B+42.3%
EPS (diluted)$3.06+56.1%

Balance sheet

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Cash & equivalents$385.72B+25.1%
Total debt$396.86B+12.5%
Total equity$210.96B-0.7%
Total assets$2.78T+8.0%

Cash flow

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Operating cash flow-$21.9B+62.7%
CapEx$1.4B-6.7%
Free cash flow-$23.3B+61.3%

Valuation

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Market cap$241.78B+59.5%
Enterprise value$252.92B+26.7%
P/E15.1×+4.4×
P/S2.7×+0.9×

Profitability

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Gross margin76.6%—
Net margin18.2%+1.7pp
FCF margin-71.1%—

Returns & leverage

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Return on equity7.6%+1.2pp
Debt / equity1.9×+0.2×

Where this comes from

Reported directly by Citigroup in its filing.

Tagged under the XBRL concept us-gaap:MarketingAndAdvertisingExpense.

The official record: Citigroup’s 10-Q, filed May 7, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Citigroup's sales & marketing?
Citigroup (C) reported sales & marketing of $233M in Q1 2026.
How has Citigroup's sales & marketing changed year-over-year?
Citigroup's sales & marketing decreased by 6.8% year-over-year, from $250M to $233M.
What is the long-term trend for Citigroup's sales & marketing?
Over 4 years (2021 to 2025), Citigroup's sales & marketing has grown at a -7.4% compound annual growth rate (CAGR), from $1.49B to $1.1B.
What does sales & marketing mean?
Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.