Operating Expenses
Sales & Marketing
Citigroup Sales & Marketing increased by 22.3% to $318.00M in Q4 2025 compared to the prior quarter. Year-over-year, this metric declined by 1.5%, from $323.00M to $318.00M. Over 4 years (FY 2021 to FY 2025), Sales & Marketing shows a downward trend with a -7.4% CAGR.
Analysis
StatementIncome Statement
SectionOperating Expenses
CategoryEfficiency
SignalContext dependent
VolatilityModerate
First reportedQ4 2013
Last reportedQ4 2025
How to read this metric
An increase may signal an aggressive growth strategy, while a decrease might indicate cost-cutting or reduced market investment.
Detailed definition
Selling and marketing expenses include costs associated with advertising, sales force compensation, and promotional acti...
Peer comparison
Common operating expense category; analyzed as a percentage of revenue to gauge marketing efficiency.
Metric ID:
selling_and_marketingHistorical Data
19 periods
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $340.00M | $402.00M | $478.00M | $311.00M | $414.00M | $407.00M | $424.00M | $331.00M | $361.00M | $324.00M | $377.00M | $228.00M | $280.00M | $282.00M | $323.00M | $250.00M | $269.00M | $260.00M | $318.00M |
| QoQ Change | — | +18.2% | +18.9% | -34.9% | +33.1% | -1.7% | +4.2% | -21.9% | +9.1% | -10.2% | +16.4% | -39.5% | +22.8% | +0.7% | +14.5% | -22.6% | +7.6% | -3.3% | +22.3% |
| YoY Change | — | — | — | — | +21.8% | +1.2% | -11.3% | +6.4% | -12.8% | -20.4% | -11.1% | -31.1% | -22.4% | -13.0% | -14.3% | +9.6% | -3.9% | -7.8% | -1.5% |
Range$228.00M – $478.00M
CAGR-1.5%
Avg YoY Growth-7.4%
Median YoY Growth-11.1%
Sales & Marketing at Other Companies
Frequently Asked Questions
- What is Citigroup's sales & marketing?
- Citigroup (C) reported sales & marketing of $318.00M in Q4 2025.
- How has Citigroup's sales & marketing changed year-over-year?
- Citigroup's sales & marketing decreased by 1.5% year-over-year, from $323.00M to $318.00M.
- What is the long-term trend for Citigroup's sales & marketing?
- Over 4 years (2021 to 2025), Citigroup's sales & marketing has grown at a -7.4% compound annual growth rate (CAGR), from $1.49B to $1.10B.
- What does sales & marketing mean?
- Costs related to promoting products and acquiring or retaining customers.