Operating Expenses
Sales & Marketing
Morgan Stanley Sales & Marketing decreased by 13.4% to $310.00M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 30.3%, from $238.00M to $310.00M. Over 4 years (FY 2021 to FY 2025), Sales & Marketing shows an upward trend with a 16.2% CAGR.
Analysis
StatementIncome Statement
SectionOperating Expenses
CategoryEfficiency
SignalContext dependent
VolatilityModerate
First reportedQ4 2013
Last reportedQ4 2025
How to read this metric
An increase may signal an aggressive growth strategy, while a decrease might indicate cost-cutting or reduced market investment.
Detailed definition
Selling and marketing expenses include costs associated with advertising, sales force compensation, and promotional acti...
Peer comparison
Common operating expense category; analyzed as a percentage of revenue to gauge marketing efficiency.
Metric ID:
selling_and_marketingHistorical Data
20 periods
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $146.00M | $146.00M | $205.00M | $175.00M | $220.00M | $215.00M | $295.00M | $247.00M | $236.00M | $191.00M | $224.00M | $217.00M | $245.00M | $224.00M | $279.00M | $238.00M | $297.00M | $280.00M | $358.00M | $310.00M |
| QoQ Change | — | +0.0% | +40.4% | -14.6% | +25.7% | -2.3% | +37.2% | -16.3% | -4.5% | -19.1% | +17.3% | -3.1% | +12.9% | -8.6% | +24.6% | -14.7% | +24.8% | -5.7% | +27.9% | -13.4% |
| YoY Change | — | — | — | — | +50.7% | +47.3% | +43.9% | +41.1% | +7.3% | -11.2% | -24.1% | -12.1% | +3.8% | +17.3% | +24.6% | +9.7% | +21.2% | +25.0% | +28.3% | +30.3% |
Range$146.00M – $358.00M
CAGR+17.2%
Avg YoY Growth+18.9%
Median YoY Growth+22.9%
Sales & Marketing at Other Companies
Frequently Asked Questions
- What is Morgan Stanley's sales & marketing?
- Morgan Stanley (MS) reported sales & marketing of $310.00M in Q1 2026.
- How has Morgan Stanley's sales & marketing changed year-over-year?
- Morgan Stanley's sales & marketing increased by 30.3% year-over-year, from $238.00M to $310.00M.
- What is the long-term trend for Morgan Stanley's sales & marketing?
- Over 4 years (2021 to 2025), Morgan Stanley's sales & marketing has grown at a 16.2% compound annual growth rate (CAGR), from $643.00M to $1.17B.
- What does sales & marketing mean?
- Costs related to promoting products and acquiring or retaining customers.