Popular BPOP Sales & Marketing
Sales & Marketing at other companies
Other financials
Where this comes from
Reported directly by Popular in its filing.
Tagged under the XBRL concept us-gaap:MarketingAndAdvertisingExpense.
The official record: Popular’s 10-Q, filed May 8, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is Popular's sales & marketing?
- Popular (BPOP) reported sales & marketing of $22.86M in Q1 2026.
- How has Popular's sales & marketing changed year-over-year?
- Popular's sales & marketing decreased by 3.4% year-over-year, from $23.68M to $22.86M.
- What is the long-term trend for Popular's sales & marketing?
- Over 4 years (2021 to 2025), Popular's sales & marketing has grown at a 10.1% compound annual growth rate (CAGR), from $72.98M to $107.28M.
- What does sales & marketing mean?
- Expenditures on advertising and customer acquisition activities.
- How do you interpret sales & marketing?
- Higher spending is intended to drive future revenue growth, though excessive spending relative to growth may indicate poor marketing efficiency.
- How does sales & marketing compare across companies?
- Highly variable based on the bank's growth strategy and competitive environment.