UMB Financial UMBF Sales & Marketing
Sales & Marketing at other companies
Other financials
Where this comes from
Reported directly by UMB Financial in its filing.
Tagged under the XBRL concept us-gaap:MarketingAndAdvertisingExpense.
The official record: UMB Financial’s 10-Q, filed April 30, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is UMB Financial's sales & marketing?
- UMB Financial (UMBF) reported sales & marketing of $13.79M in Q1 2026.
- How has UMB Financial's sales & marketing changed year-over-year?
- UMB Financial's sales & marketing increased by 72.4% year-over-year, from $8M to $13.79M.
- What is the long-term trend for UMB Financial's sales & marketing?
- Over 4 years (2021 to 2025), UMB Financial's sales & marketing has grown at a 25.3% compound annual growth rate (CAGR), from $18.53M to $45.68M.
- What does sales & marketing mean?
- The money spent on advertising and promoting the company's products and services.
- How do you interpret sales & marketing?
- Higher spending is often intended to drive customer acquisition and revenue growth, while lower spending may signal a focus on margin preservation.
- How does sales & marketing compare across companies?
- Highly variable depending on the competitive intensity of the bank's target markets.