Operating Expenses
Sales & Marketing
Huntington Bancshares Sales & Marketing increased by 2.8% to $37.00M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 27.6%, from $29.00M to $37.00M. Over 3 years (FY 2021 to FY 2025), Sales & Marketing shows an upward trend with a 12.6% CAGR.
Analysis
StatementIncome Statement
SectionOperating Expenses
CategoryEfficiency
SignalContext dependent
VolatilityModerate
First reportedQ4 2013
Last reportedQ4 2025
How to read this metric
An increase may signal an aggressive growth strategy, while a decrease might indicate cost-cutting or reduced market investment.
Detailed definition
Selling and marketing expenses include costs associated with advertising, sales force compensation, and promotional acti...
Peer comparison
Common operating expense category; analyzed as a percentage of revenue to gauge marketing efficiency.
Metric ID:
selling_and_marketingHistorical Data
19 periods
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $15.00M | $25.00M | $35.00M | $19.00M | $19.00M | $24.00M | $29.00M | $60.00M | $54.00M | $67.00M | $28.00M | $27.00M | $33.00M | $28.00M | $29.00M | $28.00M | $34.00M | $36.00M | $37.00M |
| QoQ Change | — | +66.7% | +40.0% | -45.7% | +0.0% | +26.3% | +20.8% | +106.9% | -10.0% | +24.1% | -58.2% | -3.6% | +22.2% | -15.2% | +3.6% | -3.4% | +21.4% | +5.9% | +2.8% |
| YoY Change | — | — | — | — | +26.7% | -4.0% | -17.1% | +215.8% | +184.2% | +179.2% | -53.3% | -50.0% | -50.7% | — | +3.6% | +3.7% | +3.0% | +28.6% | +27.6% |
Range$15.00M – $67.00M
CAGR+22.2%
Avg YoY Growth+35.5%
Median YoY Growth+3.6%
Current Streak3 quarters growth
Sales & Marketing at Other Companies
Frequently Asked Questions
- What is Huntington Bancshares's sales & marketing?
- Huntington Bancshares (HBAN) reported sales & marketing of $37.00M in Q1 2026.
- How has Huntington Bancshares's sales & marketing changed year-over-year?
- Huntington Bancshares's sales & marketing increased by 27.6% year-over-year, from $29.00M to $37.00M.
- What is the long-term trend for Huntington Bancshares's sales & marketing?
- Over 3 years (2021 to 2025), Huntington Bancshares's sales & marketing has grown at a 12.6% compound annual growth rate (CAGR), from $89.00M to $127.00M.
- What does sales & marketing mean?
- Costs related to promoting products and acquiring or retaining customers.