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Huntington Bancshares HBAN Sales & Marketing

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Other financials

Income statement

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Revenue$2.6B+34.0%
Net income$523.0M-0.8%
EPS (diluted)$0.25-26.5%

Balance sheet

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Cash & equivalents$19.2B+25.3%
Total debt$23.5B+25.1%
Total equity$32.5B+59.2%
Total assets$285.37B+36.2%

Cash flow

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Operating cash flow$524.0M+2.1%
CapEx$124.0M+130%
Free cash flow$400.0M-12.9%

Valuation

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Market cap$36.06B+52.2%
Enterprise value$40.35B+28.6%
P/E16.3×+5.1×
P/S4.1×+1.0×

Profitability

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Net margin25%-2.1pp
FCF margin24.4%+0.6pp

Returns & leverage

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Return on equity8.3%-2.0pp
Debt / equity0.7×-0.2×

Where this comes from

Reported directly by Huntington Bancshares in its filing.

Tagged under the XBRL concept us-gaap:MarketingExpense.

The official record: Huntington Bancshares’s 10-Q, filed April 30, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Huntington Bancshares's sales & marketing?
Huntington Bancshares (HBAN) reported sales & marketing of $37M in Q1 2026.
How has Huntington Bancshares's sales & marketing changed year-over-year?
Huntington Bancshares's sales & marketing increased by 27.6% year-over-year, from $29M to $37M.
What is the long-term trend for Huntington Bancshares's sales & marketing?
Over 3 years (2021 to 2025), Huntington Bancshares's sales & marketing has grown at a 12.6% compound annual growth rate (CAGR), from $89M to $127M.
What does sales & marketing mean?
Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.