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First Financial Bancorp FFBC Sales & Marketing
Sales & Marketing at other companies
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Where this comes from
Reported directly by First Financial Bancorp in its filing.
Tagged under the XBRL concept us-gaap:MarketingExpense.
The source filing: First Financial Bancorp’s 10-Q, filed August 6, 2026.
- Filed
- Aug 6, 2026, 2:47 PM EDT
- Fiscal quarter
- Q2 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0000708955-26-000144
| Line item | Three months ended / June 30, 2026 | Three months ended / June 30, 2025 | Six months ended / June 30, 2026 | Six months ended / June 30, 2025 |
|---|---|---|---|---|
| Net occupancy | 7,535 | 5,845 | 15,088 | 11,864 |
| Furniture and equipment | 4,310 | 3,441 | 9,003 | 7,254 |
| Data processing | 13,554 | 9,020 | 26,208 | 17,779 |
| Marketing | 3,616 | 2,737 | 6,268 | 4,755 |
| Professional services | 7,387 | 3,549 | 11,373 | 6,288 |
| Amortization of tax credit investments | 669 | 111 | 1,338 | 223 |
| FDIC assessments | 2,878 | 2,611 | 6,523 | 5,670 |
| Intangible amortization | 6,229 | 2,358 | 12,490 | 4,717 |
Item 1. - Financial Statements
FAQ
- What is First Financial Bancorp's sales & marketing?
- First Financial Bancorp (FFBC) reported sales & marketing of $3.62M in Q2 2026.
- How has First Financial Bancorp's sales & marketing changed year-over-year?
- First Financial Bancorp's sales & marketing increased by 32.1% year-over-year, from $2.74M to $3.62M.
- What is the long-term trend for First Financial Bancorp's sales & marketing?
- Over 4 years (2021 to 2025), First Financial Bancorp's sales & marketing has grown at a 6.2% compound annual growth rate (CAGR), from $7.98M to $10.17M.
- What does sales & marketing mean?
- Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.
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