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Truist Financial TFC Sales & Marketing

Sales & Marketing at other companies

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Other financials

Income statement

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Revenue$5.2B+5.2%
Net income$1.5B+17.4%
EPS (diluted)$1.09+25.3%

Balance sheet

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Total debt$70.3B—
Total equity$64.2B—
Total assets$548.98B—

Cash flow

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Operating cash flow$679.0M-9.0%
CapEx$141.0M+10.2%
Free cash flow$2.6B-43.8%

Valuation

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Market cap$62.9B+15.9%
P/E11.4×+1.0×
P/S3.1×+0.3×

Profitability

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Net margin26.9%-9.8pp
FCF margin52.7%+17.6pp

Returns & leverage

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Return on equity8.2%—
Debt / equity1.1×—

Where this comes from

Reported directly by Truist Financial in its filing.

Tagged under the XBRL concept us-gaap:MarketingAndAdvertisingExpense.

The official record: Truist Financial’s 10-Q, filed May 1, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Truist Financial's sales & marketing?
Truist Financial (TFC) reported sales & marketing of $79M in Q1 2026.
How has Truist Financial's sales & marketing changed year-over-year?
Truist Financial's sales & marketing increased by 5.3% year-over-year, from $75M to $79M.
What is the long-term trend for Truist Financial's sales & marketing?
Over 4 years (2021 to 2025), Truist Financial's sales & marketing has grown at a 0.4% compound annual growth rate (CAGR), from $294M to $299M.
What does sales & marketing mean?
Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.